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    Street Talk for January 19, 2024

    By SHOOTUpdated:No Comments1613 Views
    Jinny Davoudi
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    Kia America will return to the Super Bowl next month with a 60-second spot which looks to build on the brand’s long history of award-winning creative campaigns and reinforces Kia’s position as a sustainable mobility leader. The spot–confirmed by Kia and agency David&Goliath–marks Kia’s 15th appearance in the most watched annual television event.  This year, Kia will spotlight the all-electric EV9, the first mass-market three row EV SUV in the U.S. The 2024 Kia EV9 is on sale now with limited inventory and will be available in all 50 states….

    MullenLowe U.S. has added Jinny Davoudi as head of brand and communications. With a background in consumer tech at brands DoorDash and Shopify, Davoudi brings a strategic and modern approach to brand communications. By appointing a tech leader in an unexpected role, the agency is continuing to drive innovation throughout the organization. As head of consumer communications at DoorDash, Davoudi helped grow the brand’s business; it is currently the leader in on-demand delivery with 65% of the U.S. market share. In her previous roles at Shopify, IPG’s Weber Shandwick, and DKC Public Relations, she was instrumental in some of the most talked about campaigns, such as Spotify’s yearly “Wrapped,” Airbnb’s infamous stays, including the Fresh Prince mansion and the last Blockbuster on Earth, and she even spearheaded a Tinder couple meeting for the first time on Good Morning America, which went viral. Davoudi will report to Frank Cartagena, U.S. CEO and the agency’s first-ever creative business leader. ADCOLOR Beacon award winner Jordan Muse also joined earlier this year as MullenLowe East president, and Javier Passerieu was promoted to president of MullenLowe West. The agency’s positive momentum has led to several recent new business wins, including GEICO social, global investment firm Invesco, and Ghirardelli….

    Category:Street Talk
    Tags:David&GoliathJinny DavoudiKia AmericaMullenLoweSuper Bowl



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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