Jeremy Bernstein has been promoted from sr. VP/group creative director to executive VP, group creative director at Deutsch NY. His colleagues at the agency, Matt McKay and Jeffrey Vinick, have both been upped from exec VP/group creative director to executive creative director….Partners Grant Richards, Scott Aal and Kim Kline have changed the name of their agency Engine Company 1 to Chemistry Club. The quirky new moniker comes on the heels of recent account growth and reflects the agency’s passion for exploration and experimentation….Elastic has added designer/director Patrick Clair to its studio roster. For his first project with Elastic, Clair created the evocative opening title sequence for HBO’s highly anticipated drama, True Detective. He is also currently working on the main title for Halt and Catch Fire, a new drama about the personal computing boom in the 1980s premiering later this year on AMC….Click 3X has appointed Mauricio Aguayo as director of digital strategy. In this newly created role, Aguayo will guide the studio’s efforts in identifying and creating digital solutions for its clients. Prior to joining Click 3X, Aguayo worked at full-service digital agency, ROKKAN, and earlier at social marketing agency, M80, specializing in social strategy for global CPG, automotive, healthcare and lifestyle brands….
Ben Edwards and Guy Hobbs Set To Return To FCB London As Exec Creative Directors
Multi-award-winning senior creatives Ben Edwards and Guy Hobbs are rejoining FCB London as executive creative directors. They will assume their appointments in February 2025. The duo will report into chief creative officer Owen Lee, and partner closely with ECD Kyle Harman-Turner. Edwards and Hobbs will work across the entire portfolio of the agency’s client roster including Skoda, Andrex, Intuit Quickbooks, and new client, global confectionery brand Perfetti Van Melle for which FCB London has just been awarded lead agency for creative and strategic responsibilities for a portfolio of its gum brands. The appointment of Edwards and Hobbs follows a remarkable year for FCB London which has secured a raft of new business wins not only for Perfetti Van Melle but also Kellanova’s advantage brands including Pringles--as well as launching a number of celebrated campaigns including “Get Comfortable” for Kimberly-Clark’s Andrex. The creative duo join from Wonderhood Studios where they have been ECDs for nearly three years working with Three, Coral, and premium car brand Ineos Grenadier, among others. Prior to this they had a three-year stint at BBH firstly as sr. creatives, then associate creative directors, working across brands such as Tesco, Samsung, and Barclays. Edwards and Hobbs first teamed up eight years ago while at FCB London. During their time, they produced an array of award-winning work, including the acclaimed “This Girl Can” campaign for Sport England and “Pay it Forward” for The Big Issue, which won a host of awards including a Grand Prix at Eurobest; Gold, Silver, and Bronze Awards at Cannes Lions; and a Gold Pencil at The One Show. FCB London CCO Lee said, “Everybody loves a boomerang. We’ve been wanting to tempt Ben... Read More