Guy Hayward has been named global CEO of KBS (kirshenbaum bond senecal + partners). Hayward will work closely with KBS’s executive leadership team, reporting to Lori Senecal, global executive chairman of KBS and president/CEO of the parent MDC Partner Network. Hayward will oversee KBS offices in New York, London, Los Angeles, Montreal, Toronto and Shanghai. Most recently, Hayward served as global development director at BETC Worldwide and was responsible for building the BETC network in Paris, London and Brazil while overseeing global clients, including Mondelez International, Bacardi Global, and Diet Coke Europe. In the mid-1990s, he was part of Wieden+Kennedy’s early global growth, working on Nike, Microsoft and Coca-Cola in their Amsterdam office. In 1998, he and his W+K colleagues Chris Mendola, Alex Melvin and Larry Frey founded 180. The agency grew to be nearly 200 people in Amsterdam and 50 in Santa Monica before Hayward left in 2009 to become CEO of JWT UK. In 2012, he moved to Paris to join BETC….
Sugar Film Production has extended its geographical reach beyond its longstanding Dallas operation, opening an office in Santa Monica. As part of its California expansion, Sugar Film Production brings on West Coast consultant Andy Traines–former EP of Anonymous Content and Propaganda Films–to handle West Coast development and marketing. Sugar is headed by owner/EP Tony Miglini and producer Michelle Isbell. National clients Sugar has worked with recently include Time Warner Cable, Shell, Bridgestone, Ram, Ford, Tire Rack and Nestle. Santa Monica is also the home base of Sugar director Chris Smith….
Strategic and creative agency Matter Unlimited has hired creative director Jake Kahana who comes over from 72andSunny. He has created globally recognized campaigns, most notably Samsung’s “The Next Big Thing is Here,” which catapulted the brand. His design leadership has brought him to Tel Aviv and San Francisco where he helped develop the branding and content for several startups….
