Content creation studio Wayfarer has opened its doors in Los Angeles. Co-founded by CEO Justin Baldoni, the star of CW series Jane the Virgin, and Ahmed Musiol, its president and head of the commercial division, Wayfarer launches on the heels of the studio’s motivational, touching short film Dear Maiya for Wells Fargo which stars Baldoni. Wayfarer has now blossomed from a budding digital branded development house to a full-fledged content operation with directors including Baldoni and Todd Kellstein. The latter helmed the documentary Buffalo Girls, a story centered on a pair of eight-year-old girls who engage in professional Muay Thai boxing in Thailand. Wayfarer is represented nationally by Nikki Weiss & Co….
New York City-based editorial/post-production company Uppercut–under the aegis of owner/editor Micah Scarpelli–has secured Stefanie Bassett as executive producer. With over a decade’s worth of industry experience in postproduction, business development and sales, Bassett has collaborated with agencies including McCann, Mother, mcgarrybowen, 360i and Hill Holliday, brands such as Chevron, Cadillac and Maybelline. Her credits include serving as EP on “Stare,” a powerful Breast Cancer Awareness PSA….
Bicoastal music services company Music And Strategy (MAS) has added Joey Reyes as senior producer. An accomplished advertising music producer with over 15 years of experience on both the agency and production sides, Reyes honed his craft early on at the likes of FCB and Lowe before shifting into composing and producing at music houses including stimmung, Nylon Studios and most recently, Amber Music. During this span, Reyes has worked with a wide variety of clients including Coca-Cola, Sprite, Kraft/Nabisco, Google, Verizon, Levi’s, Gap, AT&T and Mercedes-Benz….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More