New York-based ad agency StrawberryFrog has unveiled its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through the design of innovative products and services. The new firm–in which StrawberryFrog founder/CEO Scott Goodson is a principal–is founded on the belief that true innovation is inherently “pluralistic”–a system based on diversity of people, experiences, and thought processes–and deeply rooted in purpose. As clients increasingly demand that silos between internal functions come down, and consumers push for products to actually reflect marketing promises, inplural aims to provide an answer for companies seeking to bring their purpose to life across all aspects of their business. inplural is distinct in structure, which involves assembling interdisciplinary teams for each client. These teams may consist, for instance, of psychologists, creative technologists, entrepreneurs, cultural forecasters, product managers, and artists, ensuring a comprehensive and innovative approach to problem-solving. This model stands in contrast to traditional consultancy practices by offering a dynamic, tailored service that addresses the unique challenges of each organization. Daniel Gomez Seidel, a principal in and managing director of inplural, brings a rich background in design thinking, product innovation, and cultural transformation, and a deep network of creative collaborators across diverse, unconventional fields. With services ranging from research & insights, product, service & experience innovation, organizational design & training, to prototyping & implementation, inplural supports its clients from concept through to launch. This end-to-end service model ensures that innovative ideas are realized as actionable, impactful solutions. Under the leadership of Goodson and Gomez Seidel, inplural seeks to drive genuine advances in how marketing is conceived and deployed. By bridging the gap between marketing, product development, and organizational strategy, inplural is looking to attain a unified, purpose-aligned experience for employees and customers alike. This integrated approach is designed for leaders committed to making company purpose a living, breathing reality….
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More