New York-based ad agency StrawberryFrog has unveiled its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through the design of innovative products and services. The new firm–in which StrawberryFrog founder/CEO Scott Goodson is a principal–is founded on the belief that true innovation is inherently “pluralistic”–a system based on diversity of people, experiences, and thought processes–and deeply rooted in purpose. As clients increasingly demand that silos between internal functions come down, and consumers push for products to actually reflect marketing promises, inplural aims to provide an answer for companies seeking to bring their purpose to life across all aspects of their business. inplural is distinct in structure, which involves assembling interdisciplinary teams for each client. These teams may consist, for instance, of psychologists, creative technologists, entrepreneurs, cultural forecasters, product managers, and artists, ensuring a comprehensive and innovative approach to problem-solving. This model stands in contrast to traditional consultancy practices by offering a dynamic, tailored service that addresses the unique challenges of each organization. Daniel Gomez Seidel, a principal in and managing director of inplural, brings a rich background in design thinking, product innovation, and cultural transformation, and a deep network of creative collaborators across diverse, unconventional fields. With services ranging from research & insights, product, service & experience innovation, organizational design & training, to prototyping & implementation, inplural supports its clients from concept through to launch. This end-to-end service model ensures that innovative ideas are realized as actionable, impactful solutions. Under the leadership of Goodson and Gomez Seidel, inplural seeks to drive genuine advances in how marketing is conceived and deployed. By bridging the gap between marketing, product development, and organizational strategy, inplural is looking to attain a unified, purpose-aligned experience for employees and customers alike. This integrated approach is designed for leaders committed to making company purpose a living, breathing reality….
“Challengers” Earns Actor-Producer Zendaya 2024 Gothams Spotlight Tribute
Emmy Award-winner Zendaya will receive the Gotham Film & Media Institute’s Spotlight Tribute for her performance as Tashi Donaldson in the Luca Guadagnino-directed film Challengers, at the 34th edition of The Gothams, taking place live and in person on Monday, December 2, at Cipriani Wall Street in New York City.
The Spotlight Tribute was created by The Gotham in order to recognize phenomenal efforts by individuals in film and television who captivated global audiences with the biggest projects of the year. With the Spotlight Tribute, The Gotham will honor Zendaya’s remarkable work as leading-actress and producer on the Amazon MGM Studios box-office hit that broke into the cultural zeitgeist, and was celebrated by critics and audiences worldwide.
“Zendaya’s magnetic portrayal of Tashi Donaldson in Luca Guadagnino’s Challengers exemplifies the creative excellence that The Gotham celebrates,” said Jeffrey Sharp, executive director of The Gotham. “Her performances in Dune: Part One, Dune: Part Two, and Euphoria have made her one of the most captivating actors of her generation. Her multi-layered performance at the heart of Challengers earned widespread acclaim, including a nomination for Best Feature at this year’s Gothams. We look forward to honoring her work with our Spotlight Tribute.”
From Academy Award nominated visionary filmmaker Guadagnino, Challengers stars two-time Emmy winner Zendaya as Tashi Duncan (who becomes Tashi Donaldson after marrying Art Donaldson), a former tennis prodigy turned coach and a force of nature who makes no apologies for her game on and off the court. Married to Art Donaldson (BAFTA nominee Mike Faist), a champion on a losing streak,... Read More