The Gotham Group, one of Hollywood’s leading management and film and television production firms, has formed a strategic partnership with 1stAveMachine, the Cannes Lion and Clio Award-winning mixed media production company. The deal formalizes a close relationship between the two companies that dates back over a decade and will allow 1stAve to segue its roster of commercial directors into other platforms including film and television. Ross Siegel, who heads up the recently formed 1stAveMachine Management, will oversee this new relationship for 1stAve; Peter McHugh for The Gotham Group. The companies, with offices in New York, London, Hong Kong and Los Angeles, draw considerable benefit from the relationship. 1stAve will now have the ability to extend its reach into the entertainment industry through Gotham’s enormous client base and wealth of high-quality intellectual property. The Gotham Group will deploy 1stAve’s roster of directors and other creatives in the film and television sectors.
PHOTOPLAY has signed comedy performance director Frazer Bailey for representation in Australia and New Zealand. Winning Gold for Direction at the BADC Awards for the hilarious Air Asia escapism campaign “Come Back Refreshed” via Publicis and Silver for Millionaire’s Run “Prince of Nigeria” through Brainheart, Bailey has also delivered laughs for Samsung with “Shade Dwellers” along with attracting over 4 million YouTube views for Flight Centre with his “What If” campaign. Bailey has collaborated with Aussie agencies including Clemenger BBDO, Leo Burnett, Y&R, Publicis, Ogilvy and Grey Melbourne….
