B-Reel Films has signed Los Angeles-based director Will Mayer. The 21-year-old director just finished his first B-Reel Films project for Airbnb/PayPal out of CP+B. He recently completed a six-month long film campaign helping reinvent the image of the U.S. Department of Education, and is currently working on a music video for Steve Angelo. Mayer has been a filmmaker for brands since he was 14, filming snowboard and skateboard videos for Vans. By the age of 16 he was their main filmmaker for the East Coast, delving into documentary and culture content. He later moved to California, establishing himself as a director….Whitehouse Post New York has added commercial editor Mark Paiva to its roster. He has worked with brands including Nike (W+K), Adidas (TBWA Berlin), Hyundai (Innocean), Kia (David & Goliath), and McDonald’s (Cossette). A Toronto native, Paiva has more than a decade of editing experience. In 2009 he helped found Posterboy Edit, which merged with Bijou Editorial in 2014 to help form Saints Editorial. Paiva’s work has been honored at such shows as Cannes, D&AD, AICE and One Show….
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More