Los Angeles-based production company SixTwentySix–founded last year by Jake Krask and Austin Barbara–has added director Robert Nyerges to its roster for exclusive commercial and music video representation in the U.S. Nyerges’ work spans films, commercials, branded content, and music videos. His best-known projects include the music video “Pops” for hip-hop duo THEY and “Aprils Way,” a short film based on the true story of a Korean store owner struggling to protect his market during the 1992 Los Angeles riots. “April’s Way” received recognition at the Montreal World Film Festival. His commercial work includes Gatorade’s “Mother’s Day,” Adidas’ “Run Explosively” and Mercedes-Benz’s “Experience.” Nyerges joins SixTwentySix’s diverse lineup of directors that includes Millicent Hailes, Paul Capra and Miles & AJ….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More