Dentsu Aegis Network has acquired Rockett Interactive, a U.S.-based digital marketing agency. Founded in 2004, Rockett Interactive focuses on utilizing data and analytics to guide the strategic development of smart, highly effective digital marketing programs for its clients. Rockett Interactive will become part of Dentsu Aegis Network and transition towards operating as iProspect–Dentsu Aegis Network’s global digital performance agency. Rockett Interactive founder and CEO Mark Rockett will join iProspect US as sr. VP, head of attribution reporting to Jeremy Cornfeldt, iProspect’s U.S. president. Financial terms of the transaction were not disclosed….
Psyop–with studios in L.A., NY and Vancouver, B.C.–has launched a Film and Television division, hiring Kymber Lim as its managing director. Also coming aboard Psyop are sr. visual effects supervisor Dan Schrecker (NYC), sr. VFX supervisor Dan Leivtan (L.A.), and VFX supervisor Marshall Krasser (Vancouver)….