Merman X Pulse–launched a couple of months ago by global content studio Pulse Films and transatlantic comedy production outfit Merman–has signed British director Peter Lydon, who recently wrapped a (SHOPATHON)RED spot starring Scarlett Johansson for Bono’s (RED) shopping extravaganza, which features the likes of Snoop Dogg, The Weeknd, and Meryl Streep, co-produced by VICE Media. The spot premiered on Jimmy Kimmel Live. Lydon’s credits span TV series such as Showtime’s Secret Diary of a Call Girl, Channel 4’s Shameless, and the BBC’s Mistresses as well as commercials for Ikea, Carlsberg, Samsung and Sky Broadband. For the latter Lydon helmed the successful Fairytale campaign in which The Princess and the Pea, The Emperor’s New Clothes, and The Boy Who Cried Wolf were reimagined. His recent commercial work features stars who included Al Pacino, Benedict Cumberbatch and Joanna Lumley. In addition, Lydon wrote and directed the short film Dating Eliza which won several awards, including multiple honors at the L.A. Comedy Film Festival….L.A.-based creative studio Eskimo has added indie-bred filmmaker Nicole Dorsey to its directorial roster. The Toronto native brings a multi-faceted skillset to Eskimo, having not only worked on short and long-form films, but commercials for the likes of Arla, Nike, Nestle and Kashi….Editor Micah Scarpelli, who’s worked with brands such as Mercedes-Benz, Subway, Reebok, Gillette and Volvo, has officially opened the doors to his own full-service, New York City-based editorial/postproduction company, Uppercut, which also features Joe Wenkoff as partner/creative director of VFX including finishing and color correction, and editor Alvaro del Val….

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