Belgian illustrator, character designer and animation director Renaud Lavency has been added to the directorial roster at Hornet. His style is a mix of evocative 2D illustration, bold and unexpected use of color, and cinematic storytelling. Lavency started out his career on the agency side of the business, spending five years as a creative conceptor at Wunderman Thompson where he cut his chops as an idea man and developed not only a knack for narrative-driven campaigns but a reverence for the brief. He built an illustrious body of illustrative work while problem solving for a wide range of clients. This translated into his diversifying deeply in character design and animation directing. His portfolio grew, encompassing varied content from elegant explainer films for Userway to a sprawling mix of cinematic illustrations. Now he embarks on a new career chapter at Hornet where he will collaborate with the studio’s animation talent on diverse directorial endeavors….
Design-first creative studio ATKPLN has extended its footprint to Chicago with the hiring of Larissa Berringer as executive producer. She joins ATKPLN’s existing team of talented artists and producers in Dallas to build out a new Chicago presence. The expansion comes along with a new website and punching up of the company brand. She comes aboard after the recent addition of executive creative director Daniel DelPurgatorio. Berringer got her start as a production assistant on the Showtime series Weeds. She then moved from L.A. to Chicago and transitioned into the VFX industry. She served as exec producer at Vitamin Pictures and then became sr. producer at The Mill before taking on the role as U.S. EP of design at Framestore, building that company’s design offering nationally….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More