Mob Scene, an entertainment marketing agency for major motion picture studios, television networks, and production companies, has bolstered its executive team with two senior level promotions: Jason Groff has been named the company’s president, while Mitchell Rubinstein becomes its chief operating officer. Prior to their promotions, Groff had been the company’s EVP of operations; Rubinstein had been Mob Scene’s SVP of creative content. In their new posts, Groff will oversee all of Mob Scene’s businesses and creative services. Rubinstein will be responsible for oversight of the agency’s overall daily operations across all divisions….
Sesame Workshop has named Benjamin Lehmann the new executive producer of Sesame Street, taking the helm from creative director and interim executive producer Brown Johnson. Lehmann has served as the show’s supervising producer since 2015. He first joined Sesame Street production as a PA in 2001, rising through the ranks to producer in 2007; he has also served as a director for the past three years. Lehmann has won multiple awards for his work on Sesame Street, including nine Emmys and four Producers Guild Awards. Recently, he and the Sesame Street production team won a Primetime Emmy for 2016’s holiday special, Once Upon A Sesame Street Christmas. He also directed The Magical Wand Chase, a season-launching special that aired on HBO on Saturday, November 11th, 2017. Lehmann currently co-chairs the Community Action Committee for the Producers Guild East, where he helps connect film and television productions with volunteer opportunities. Prior to joining Sesame Workshop, he was an independent producer, cinematographer, and director with his own production company; his work included both television and feature films. He received a BA from Colorado University, Boulder. Lehmann grew up in Paris and Los Angeles; he now lives in Queens, New York with his wife and two children….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More