Alkemy X has added international director Bernie Roux to its roster for representation on the East Coast and in the Midwest. Roux won a Bronze Lion earlier this year at the 2015 Cannes Advertising Festival for his breakthrough Samsonite campaign. Roux, who’s currently the executive creative director at Prague-based production company Eallin, has 20-plus years experience in the film and animation industry. He has shot more than 150 television commercials, idents and PSAs. Roux joins an Alkemy X directorial lineup which includes Robert Adamo, James Bartolomeo, Glenn Holsten, Kris Magyarits, Rob Markopoulos, John Romeo, Bex Schwartz and Scott Whitham. Alkemy X maintains offices in NY and Philadelphia….
Philippe Bernard has been appointed as chairman and CEO of Globecast, succeeding Olivier Barberot. Bernard joins Globecast from the Orange Group, where has served as EVP of quality, customer experience and sales since July 2013. Prior to that he was CEO of Transpac, He then came aboard Orange Group as VP of Orange Business Solutions, based in the UK, and went on to take over the European sales and customer relations division. Bernard will drive Globecast’s strategy to position the company as a fully global and integrated media solutions provider, complementing its mainstay business as an international independent teleport operator and satellite services provider….