Saulo Rocha has been promoted to chief creative officer at DAVID Madrid. Rocha, who has been with the agency since it was launched three years ago, started there as an ECD, being one of the first members of the team led by Pancho Cassis, partner and global CCO. André Toledo, who until recently was the ECD at DAVID Madrid alongside Rocha, has since gone on to become CCO of DAVID New York. At DAVID Madrid, Rocha has worked for such brands as Burger King, Milka, Halls, Netflix, Coca-Cola, Dole, Twitter, Unilever Asia, and Turkish Airlines, a brand for which, in 2020, he produced the first campaign by a Spanish agency for the Super Bowl….
1stAveMachine has signed director Lake Buckley for U.S. representation spanning commercials and branded content. This marks her first production house representation as a director. She’s no stranger to 1stAveMachine, having worked with the company for a couple of years, directing a variety of projects. With over 10 years of experience in the creative industry, Buckley has helped bring life to narratives for brands, shaping 1stAveMachine’s campaigns for Google’s “Pixel Buds” and Bumble’s “Women Make the First Move.” Buckley brought her keen sense of design and conceptual rigor to a wide variety of clients such as YouTube, WhatsApp, Meta, and Instagram….
Stink Studios has made four key hires in the U.S., adding exec producers Ali Fard and Jen Vladimirsky, design director Garrett Close and technical director Kristofer Black….
Social creatives Chelly Brown, Esin Huseyin and Davide Mauroni have joined the team at AMV BBDO London led by CCOs Nicholas Hulley and Nadja Lossgott. Brown comes over from Gravity Road, where they worked on TikTok, Sainsbury’s and Foot Locker. Before that, Brown spent time at McCann, delivering campaigns for brands like Smyth’s Toys, Matalan and Aldi. Copywriter Huseyin and art director Mauroni became a team at VaynerMedia London. Together they worked on social-first campaigns for Shell, WeWork and UNICEF…
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More