L.A.-based SUPERLATIVE has signed director Connor Carroll for commercials and branded content. Carroll has directed spots for Discover, Sony, Nissan and Amazon. His new short film is titled Rayleigh, Scattering….
Director Tristan Barrocks is the newest addition to the roster of Undivided, bringing more than 20 years of experience as a digital storyteller and film producer to the two-year-old production studio in Toronto. This marks his first production house representation. The Toronto-born director owns and operates the brand #TheDigitalStorytellers, which uses storytelling to connect brands with consumers. He specializes in grounded, authentic, and human-centered stories that connect with the people who watch them, applying his humanistic approach to work for brands as varied as IKEA Canada, Top Shop, YouTube, Roots Canada, and Apple. Several of his projects over the years, including 2018’s Connecting the Dots and 2020’s Praise & Worship, have been screened at film festivals including the Hollywood North Film Festival and the Toronto Black Film Festival. Among Barrocks’ recent credits is a 10-day shoot for Cossette on behalf of its client, YouTube. The shoot took Undivided and Barrocks across the country to shoot a variety of young YouTube creators. Undivided now handles Barrocks throughout Canada…
Cindy Scott has been named chief strategy officer at Innocean USA and becomes the first female to hold a C-level position at the Orange County, Calif.-based agency. She has been with Innocean since 2018, starting on the data science and strategy team and then promoted to SVP strategy in 2020. She now expands her current role taking on data strategy and a seat on the Global Forum Committee supporting the expanded role of Jose Munoz, global COO of Hyundai (and CEO of Genesis North America)….
