New York-based content creation shop Mister:-|Face, part of the Sound Lounge family of companies, has launched a live action production house. The new venture opens with a roster of directors, comedians, improvisers and producers that includes Todd Beiber (director of content and production, Upright Citizens Brigade), Jim Biederman (EP/director, The Kids In The Hall and The Whitest Kids You Know), Brad Hasse (an ADC “Young Guns X”-winning director), Tim Bierbaum (director/animator, Above Average Productions), and Unbundled Underground (branded content filmmakers). Mister:-|Face CCO and founder Tony Mennuto is part of a company leadership team that also includes Sound Lounge EP Vicky Ferraro, Mister:-|Face EP Michael Glennon, and director of business development Shirley Ramos. Utilizing this combination of comedians, directors, ex-agency folk and branding experts, the company will take a soup-to-nuts approach towards executing client requests and deliverables. Through Sound Lounge and other relationships, Mister:-|Face is also able to package projects from casting through final mix….
Contend has formally opened under the aegis of founder/CEO/chief content officer Steven Amato, former president and chief content officer at agency Omelet, which he co-founded in 2004. Based in downtown Los Angeles, Contend is a collective of data driven content creators looking to produce short and long format content for multiple distribution channels and networks. During his Omelet tenure, Amato worked with such clients as Sony, HBO, Microsoft, NBC, Samsung, Wal-mart and AT&T. Joining him in senior roles at Contend are COO Philip Alberstat, former EVP of Omelet Studios and best known for his role at the William Morris Agency within their independent film team; Dana Aloe, VP, partnerships & innovation, who formerly served as director of corporate development at Omelet; managing director Chi-young Yoon who comes from a background in multicultural marketing (including at agency Grupo Gallegos); head of production Evan Astrowsky; and EVP, director of content Paul Soter….