Independent global media and marketing consultancy Ebiquity has named Nick Waters as its group CEO. He will join the company on July 1 and be appointed as an executive director of the board. Alan Newman, currently interim CEO, will resume his role as chief financial and operating officer also effective on July 1. Waters brings more than 20 years’ experience in senior executive roles at leading international media, digital and advertising businesses. He joins Ebiquity from Dentsu Aegis Network (formerly Aegis Group plc), a multinational media and digital marketing group, where he worked for 10 years. He was most recently its executive chairman, U.K. and Ireland, having previously been CEO of Asia Pacific for nine years. Prior to Dentsu Aegis Network, Waters held a number of senior roles at global media agency Mindshare for more than 10 years, which he joined from international advertising and marketing agency, Ogilvy & Mather. At Mindshare he progressed to become CEO of EMEA having been CEO of Asia Pacific and previously CEO of Southeast Asia.
Advertising industry PR agency Mister Sweat has changed its name to Sweat + Co, and launched a consulting practice aimed at helping agencies weather the current coronavirus crisis and prepare themselves for the world beyond it. Sweat + Co also announced a daily webinar series, “Agencies Under Quarantine,” which assembles industry thought leaders to provide practical tips for agencies during and after the pandemic. Management consulting may seem an odd fit for a PR agency, but consulting has been a part of the Sweat + Co process since its beginning, with journalist, novelist and agency PR vet Jeff Sweat, former communications head at 72andSunny and Deutsch LA. The core Sweat + Co team includes communications experts from all levels of the industry, former management consultants, new business directors, executive coaches, and an organizational psychologist. The consulting practice brings in an additional team of industry experts, aka the Vital Squad, who will each join projects based on client needs. Among those on the Vital Squad are: Nancy Alley, former chief talent officer at Deutsch LA (who offers expertise in HR and recruiting); Jason Elm, former ECD at Barkley and Heat (creative department coaching and consulting industry creative practices); Susan Franceschini, director of advertising organization ThinkLA (people and coaching); Betsy Hindman, former B2B national account manager at Disney and B2B marketing strategist (LinkedIn marketing); Justin Hooper, principal at Undynable, former GCD at 72andSunny and CCO at StubHub (creative department coaching); and Steven Ornstein, CFO at WongDooody, Havas Battery LLC, and former CFO at 72andSunny (strategic finance)….
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More