Santa Monica and Melbourne-based visual effects studio Luma, known for its feature film work, has extended its reach into the advertising arena. Leading this expanded offering at Luma are managing director Jay Lichtman and creative director Matt Lydecker who join co-founder and executive supervisor Payam Shohadai and VP/VFX supervisor Vince Cirelli at the company helm. Lichtman most recently was with MassMarket where as managing director he oversaw both the NYC and L.A. offices. He earlier served at such shops as Method Studios, MPC and Glassworks London. Lydecker spent the past 10-plus years in L.A. working as both lead artist and creative director at a number of studios including Framestore, Pysop, Brand New School, and Gentleman Scholar. His body of work spans such brands as Adidas, Apple, Nike, BMW, Google, Coca-Cola, Samsung and Toyota….
2C Creative in Miami has named Luis Martinez its design director. Martinez has rejoined 2C from motion design house King and Country, where he was instrumental in the campaigns for such broadcast and advertising clients as History Channel, NBC Sports, La Quinta, Ford and US Cellular. Martinez has already led the design on such high-profile 2C promo projects as the HBO-Showtime Mayweather vs. Pacquaio “Fight of the Century” and Science Channel’s “Are We Alone?” week. In his first tour of duty at 2C, Martinez led the company’s art department for seven years—his efforts exemplified in the campaigns of HBO, Travel Channel, DISH, NatGeo, Weather Channel, Animal Planet and Telemundo, among others. 2C has also recently added sr. designer Chris Newton who’s worked with such clients as FX, NBC, History Channel, NuvoTV, MTV, The EMMYs and Ancestry.com….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More