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    Street Talk for April 10, 2020

    By SHOOTUpdated:No Comments3042 Views
    Matt Miller, chief creative officer, BBDO San Francisco

    In this period of social isolation due to the coronavirus crisis, a timely remake was needed of a recent TV commercial for ServiceNow’s cloud-based platform that enables digital workflows connecting employees, helping them to be more productive and prolific. The original spot showed a traditional workplace with people in close proximity to each other celebrating worthwhile work facilitated by ServiceNow. Each time ServiceNow came through, confetti was shot into the air to mark the occasion. Confetti soon filled up the office, which was also full of people. Since this close-quartered workplace no longer reflects our pandemic reality, BBDO San Francisco quickly created and produced new commercial content that did. The new storyline has two people working from home, connecting remotely and successfully teaming together via ServiceNow–with confetti magically popping up in one of the participant’s abodes. The production itself was managed 100% remotely and to the highest safety standards. The final spot was shot on iPhone 11s (shooting 4K through the front-facing camera).  Built-in laptop cameras dialed into video conferencing were also used to create a low-res live preview, which allowed for fast reviews and communication. The director–Vincent Peone of ArtClass–took virtual tours of the actors’ homes and closets via FaceTime, picking out the best locations and outfits. And, for the few items that needed to be delivered to the actors (microphones, external hard-drives, and a few key props), a producer fully sanitized each one and left them on each actor’s doorstep for no-contact delivery. The actors set up their cameras and managed the recording, cutting, and uploading of footage to iCloud.  And, in true “we’re all in this together” fashion, family members of the actors (already living with them) helped with wardrobe, background dressing, and tech issues. “Our job has always been to help solve problems for our clients,” said Matt Miller, chief creative officer, BBDO San Francisco. “Sometimes it’s a massive brand communication problem. Other times it’s a ‘producing-in-a-time-of-no-production’ problem. This unorthodox shoot is a great example of what can happen when agency, client and production partners come together and apply a little nimble creativity to whatever obstacles come our way.” The new spot, titled “Taking Care of Business,” is running on TV channels like CNBC and the Golf Channel, as well as online…..

    VMLY&R has been selected by BASF as its new agency of record for the company’s Agricultural Solutions division based in Research Triangle Park, N.C. VMLY&R will handle brand communications, marketing activity, public relations, trade events, and media planning and buying for BASF’s broad portfolio of crop protection, seed and seed treatment products for U.S. farmers. As businesses across the board are managing uncertainty, global disruptions are nothing new for growers. Market conditions, weather patterns, trade issues and a host of other variables affect their business, and situations change on an almost-daily basis. It’s more important than ever for BASF and VMLY&R to partner to help farmers and growers quickly adapt and be successful–particularly as they face changing challenges to feeding the world….

    Category:Street Talk
    Tags:BBDO San FranciscoVMLY&R

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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