For the second year in a row, Effie Worldwide has named BBDO Worldwide the most effective agency network in the world based on the results of its 2015 Effie Effectiveness Index. The Index results are driven by performance in more than 40 global, regional and national Effie programs around the world. This is the network’s third win in the five years since the Index was established in 2011. Sancho BBDO in Colombia was the world’s most effective individual agency, also for the second year in a row, and the third time in five years…..
Agency R&R Partners’ nine offices are being divided into two groups, which will report up through two sr. VPs/group managing directors. Fletcher Whitwell and John Wells have been promoted to these new roles. Whitwell will oversee Las Vegas, Denver, Salt Lake City, and the Washington, DC/Maryland office. His previous role was sr. VP, media & measurement. Wells will oversee Los Angeles, Phoenix, Austin, and the office in Mexico City, along with Carlos Arambula, VP, Hispanic marketing. Wells’ previous role was VP, brand management/managing director-Los Angeles. Additionally former Nevada Congressman Steven Horsford has entered into a joint partnership with R&R Partners. R&R Partners and Horsford’s company, Resources+, will join forces in Washington, D.C. to establish a full-service agency with integrated services, specializing in diversity marketing, media training and corporate communications, workforce and vendor/supplier engagement and international affairs. In this capacity, Horsford will serve as sr. VP of strategic integration and partnerships for R&R’s nine offices throughout the United States and Mexico City. He will also serve as managing director of the agency’s Washington, D.C. office….
