The directing duo of Spooner/French—Nick and Andrew, respectively—has signed with bicoastal/international The Artists Company….Roe Bressan has been named managing director of The Whitehouse, New York. She comes over from New York-based Spontaneous Combustion. Prior to that, she had a long tenure as managing director of Red Car, New York….Director Alex Turner has joined Link Entertainment, New York….Director Mike Wang, who continues to be handled for spots by Culver City, Calif.-based Cognito Films, has secured music video representation via Lot 47 Productions, New York….Director TJ House—whose former commercial roost was Warner Bros. Classic Animation, Sherman Oaks, Calif.—has joined Los Angeles-based Duck Soup Studios for exclusive spot representation.….Lisa Hollingshead has been named executive producer of Visitor, the Hollywood-based shop founded by director James Wahlberg….On the strength of his spec spot reel, director Mike Gray has landed at Denver-based Dewey Obenchain Films….Editor Dan Clougherty has joined Santa Monica-based ARTiFACT. He had most recently been with 501 Post, Austin, Texas….Byron Cameron and Sandy Christian have launched Padded Cell, a Coconut Grove-Fla.-based media solutions company producing commercials, corporate, sales and marketing projects. Cameron, who was previously VP sales and marketing for Battle Medialab, Fort Lauderdale, Fla., holds the title of president at the new company, while Christian will act as writer/producer/director…John Turturro has a window to direct spots that extends for several months as he juggles an itinerary that includes his portraying Howard Cosell in a TNT movie entitled Monday Night Mayhem, and acting in Deeds, a movie starring Adam Sandler. Turturro is also slated to direct an undisclosed feature likely to be executive produced by the Coen brothers. Turturro is repped for commercials via bicoastal Coppos Films….Director Brendan Donovan is again available for spots via Compulsive Pictures, New York, after wrapping principal photography on Grasp, a science fiction short film that will air on the Sci Fi Channel’s Exposure television series….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More