As SHOOT went to press, New York-headquartered, publicly held Paradise Music & Entertainment announced that its bicoastal Shelter Films subsidiary has ceased all operations. The Paradise release read that discussions are underway with Shelter Films’ president Steve Shore to resolve outstanding issues in his employment agreement. According to Paradise, contributing to the decision to shut down Shelter was the weakness of the advertising market compounded by the effects of recent events on that market. As reported in this week’s lead story, Paradise’s other commercial production house, Straw Dogs, has also closed, with former Straw Dogs’ president Craig Rodgers filing a demand for arbitration that alleges improprieties on the part of Paradise….Ron Ames and Rob Le-gato have come aboard Santa Monica-based Steam as creative directors. Both are available to direct via Steam. Ames was most recently represented as a spot helmer via now defunct Crash Films. Legato is a noted visual effects supervisor spanning features and TV….Animation director Chris Prynoski has joined Hollywood-based Class-Key Chew-Po Commercials, a division of animation studio Klasky Csupo. He is perhaps best known as the creator and executive producer of the cable TV series MTV Downtown…. Lance Paull and David Corr have been named co-presidents/ executive creative directors of Publicis, New York. Paul last served as creative director/partner at Berlin Cameron & Partners, New York, and Corr was a group creative director at TBWA/Chiat/Day, New York…..John Lovelace has joined New York-headquartered design shop So! Animation as partner/executive producer/director of new business development….Sarah Mahoney has been named executive producer of West Los Angeles-based visual effects house Zero Mass, a newly formed division of edit house TNT Media Services. Mahoney and visual effects supervisor Mark Kolpack head Zero Mass….Greg Stacy has joined Belief, a Santa Monica-based broadcast design and production studio, as its executive producer. He formerly served as senior producer for the weekly TV series Hot Rod Magazine TV, which airs on the Speedvision Network. Belief is headed by president/founder/executive creative director Mike Goedecke. Managing director/partner Steve Kazanjian recently exited Belief to pursue other, more interactive-centric opportunities….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More