Based on a compilation of results from 31 TV/cinema competitions, The Gunn Report ranks this year’s top commercial production houses as being bicoastal/international Partizan, followed by London-headquartered Harry Nash, then London-based Gorgeous Enterprises, and bicoastal/international @radical. media. Tying for fifth place were Bangkok-based Matching Studio, and the just-closed Propaganda Films. (Full coverage of The Gunn Report will appear in next week’s SHOOT.)….Director Martin Cannelakis has joined bicoastal Gartner. He comes over from bicoastal/international hungry man…Director Paul Street has joined Crossroads Films, bicoastal and Chicago, for U.S. representation. The British native, who is relocating to Southern California, was previously with Los Angeles-headquartered A Band Apart Commercials for stateside work….Feature filmmaker John Landis (Coming To America, Animal House, The Blues Brothers) has come aboard Los Angeles-based A Band Apart.35mm for representation as a spot director….Company 3, the Santa Monica-based telecine house, has taken the first step toward its anticipated launch of a studio in New York. Colorist Billy Gabor is relocating from Company 3’s West Coast operation to New York, where he will work out of R!OT Manhattan, joining a telecine team there that includes Victor Mulholland and John Bonta. Gabor establishes a Big Apple presence for Company 3 as it proceeds on constructing a New York studio of its own. Company 3 and R!OT are both part of the Liberty Livewire Pictures Group family of companies….SHOOT was provided with the wrong moniker for the renamed Burning Suits. The new banner is Creative Content Artists (CCA), the New York-headquartered post/sound design/mixing and visual effects company, with holdings that consist of New York houses Super Dupe, East Side Video, Lower East Side Studios, Arc Light, Crush and Post Perfect….Ceinwyn Clark has been named executive producer at Stimmüng, the Santa Monica-based music and sound design shop. Clark had previously served as executive producer at bicoastal tomandandy and HUM Music+Sound Design, Santa Monica….James Martin, formerly head of production at Santa Monica-based Milk Bar, has taken the executive producer reins at Audio Lounge, a Santa Monica-based sound design/ music house formed this summer by sound designer Jon Klok…. Chicago-headquartered Optimus has named its Santa Monica division Optimus West….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More