Vimeo has launched an initiative called the Brand Creative Fund where Vimeo acts as a resource to brands to develop high-quality “brand-enabled” video content in collaboration with Vimeo’s network of content creators. Each Brand Creative Fund engagement on Vimeo will be customized to support brands’ specific objectives, empowering marketers to create and distribute quality original video content to Vimeo’s audience of over 100M monthly viewers, and across the web through the platform’s best-in-class embeddable HD player. The inaugural Brand Creative Fund project is a partnership with The Lincoln Motor Company, which turned to Vimeo to support its year-long “Hello, Again” campaign. Designed to help re-launch the 90‑year old automotive brand, “Hello, Again” encourages consumers to reimagine the brand by seeing everything that’s old as new again. To help communicate this theme, Lincoln tapped into the creative power of the Vimeo community and commissioned four filmmakers to develop a series of short films that tell a story and offer distinct creative interpretations of “Hello, Again.” The filmmakers are Lucy McRae, Jeff Frost, Eliot Rausch and Becky & Joe, and Eliot Rausch (who is repped for spots by Uber Content)…..Tim Angelillo has joined R&R Partners as VP and managing director of the firm’s Los Angeles office. He comes on board from Yahoo!, where he served the dual roles of global business leader for Y! Sports and Men’s Lifestyle; and senior director for the company’s ecommerce and Business Partnerships divisions. Prior to Yahoo!, Angelillo spent over a decade at Sports Illustrated where, as executive director/property sales and strategic marketing, he built successful partnerships with such top brands as The Coca Cola Company, PepsiCo, Nissan North America, Chase Signature Cards, Liberty Mutual, Pinnacle Vodka, Verizon Wireless and the Las Vegas Convention and Visitors Authority….Patrick Hughes, whose commercialmaking roost is production house Finch, Sydney and Auckland, has been tabbed by Sylvester Stallone to direct the third installment of the movie franchise The Expendables. Hughes, who recently wrapped the latest Bonds spot for Clemenger BBDO Melbourne, heads to L.A. this week to being pre-pro on The Expendables 3 which is expected to shoot acros three countries starting in August….
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More