Vimeo has launched an initiative called the Brand Creative Fund where Vimeo acts as a resource to brands to develop high-quality “brand-enabled” video content in collaboration with Vimeo’s network of content creators. Each Brand Creative Fund engagement on Vimeo will be customized to support brands’ specific objectives, empowering marketers to create and distribute quality original video content to Vimeo’s audience of over 100M monthly viewers, and across the web through the platform’s best-in-class embeddable HD player. The inaugural Brand Creative Fund project is a partnership with The Lincoln Motor Company, which turned to Vimeo to support its year-long “Hello, Again” campaign. Designed to help re-launch the 90‑year old automotive brand, “Hello, Again” encourages consumers to reimagine the brand by seeing everything that’s old as new again. To help communicate this theme, Lincoln tapped into the creative power of the Vimeo community and commissioned four filmmakers to develop a series of short films that tell a story and offer distinct creative interpretations of “Hello, Again.” The filmmakers are Lucy McRae, Jeff Frost, Eliot Rausch and Becky & Joe, and Eliot Rausch (who is repped for spots by Uber Content)…..Tim Angelillo has joined R&R Partners as VP and managing director of the firm’s Los Angeles office. He comes on board from Yahoo!, where he served the dual roles of global business leader for Y! Sports and Men’s Lifestyle; and senior director for the company’s ecommerce and Business Partnerships divisions. Prior to Yahoo!, Angelillo spent over a decade at Sports Illustrated where, as executive director/property sales and strategic marketing, he built successful partnerships with such top brands as The Coca Cola Company, PepsiCo, Nissan North America, Chase Signature Cards, Liberty Mutual, Pinnacle Vodka, Verizon Wireless and the Las Vegas Convention and Visitors Authority….Patrick Hughes, whose commercialmaking roost is production house Finch, Sydney and Auckland, has been tabbed by Sylvester Stallone to direct the third installment of the movie franchise The Expendables. Hughes, who recently wrapped the latest Bonds spot for Clemenger BBDO Melbourne, heads to L.A. this week to being pre-pro on The Expendables 3 which is expected to shoot acros three countries starting in August….
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist — Cincinnati, Ohio, or Boulder, Colorado — beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 — on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More