Los Angeles-based Boxer Films has signed director Eduardo Vieitez for his first-ever U.S. commercial representation. For the past six years, Vieitez has been at production company Lee Films International in Spain where he has helmed campaigns for such global brands as BMW, Nike, Coke, Orange, Heineken, MTV, McDonald’s and Greenpeace. He has also art directed and developed projects under his own postproduction and motion graphics company, Frame Storm, for clients including MTV, BMW, Nike, Coke and El Corte Ingl๏ฟฝs. Vieitez began his career at Euro/RSCG agency Solero & Solero, working as an assistant to the creative team. He later began shooting music videos and signed on with production company, Continental. After shooting several commercial projects, he moved on to Lee Films International, where he has shot campaigns with top Spanish agencies including Bassat Ogilvy, McCann Erickson, Leo Burnett, TBWA, Grey, Young & Rubicam, Draftfcb and Publicis….POKE New York–a digital agency that worked on behalf of brands such as NBC Universal’s The Weather Channel, 19 Entertainment, American Express, Avon, Coach, Dell, Dyson, MoMA, Penguin Books, and Sephora–has re-launched as Makeable, a new bespoke digital innovation company. The announcement was made by founding partners Michael Kantrow and Tom Ajello who also noted that all of POKE New York’s clients and partners have transitioned to the new company, which also includes Success Academy, The Intrepid Museum, Clear, Creative Time and Trivergance. Kantrow and Ajello, who founded POKE New York in 2007, completed a management buyout of the company from its parent POKE London in advance of Publicis’ acquisition of POKE London earlier this month. Mother Holdings, which had been a shareholder in POKE New York, will remain a minority investor in the newly formed Makeable, along with new strategic investors, including Rob Dickson, formerly of MDC Partners….
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push โ one that could include paying millions of dollars โ to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist โ Cincinnati, Ohio, or Boulder, Colorado โ beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 โ on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More