Paranoid US has signed director Cedric Nicolas-Troyan
Paranoid US has signed director Cedric Nicolas-Troyan, formerly of Psyop where he and Laurent Ledru helmed the lauded Haagen Dazs “Opera” spot out of Goodby, Silverstein & Partners, San Francisco. Additionally Paranoid US has hired Matej Purg as head of production….Boy & Rocket, a division of McManus Studios, has been launched by studio head Erwin McManus and director Kevin T. Willson. The L.A.-based commercial production company's initial project, “Casket,” aired to 106 million viewers on Super Bowl Sunday. A Willson-directed spec spot, “Casket” was created for Doritos' “Crash The Super Bowl Contest.” Out of 4,000 entries, it was chosen to be one of four that aired during the game. “Casket,” which depicts a man who fakes his own death so he can watch the game in peace in a casket full of Doritos, was ranked 14th among all Super Bowl ads in the USA Today poll. Willson's directorial credit also include several short films, including Beauty, The Water Artist and Unseen….Todd Sarsfield, formerly of Digital Domain, has joined the New York office of MassMarket as visual effects supervisor. Sarsfield has been active in commercials (Lexus, BMW, VW, Sony, Heineken, AT&T, Prada, Apple, adidas, Nike) and features (Tron Legacy, I Robot, The Italian Job, Star Trek: Nemesis)….Mark Beardall has joined the Framestore London commercials team as senior Flame artist….Bobby Pearce has been promoted from executive creative director to chief creative officer at BBDO Atlanta….Rick Condos and Hunter Hindman, who currently work on all Frito-Lay brands, were promoted to executive creative directors at Goodby, Silverstein & Partners, San Francisco. Additionally creative director Margaret Johnson has been made an associate partner at the agency….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More