Motion Theory directors Mathew Cullen and Mark Kudsi, and producers Javier Jimenez, Anna Joseph and Patrick Nugent received a Grammy Award for the Black Eyed Peas “Boom Boom Pow” video in the Best Short Form Music Video category. This is the second Grammy for Cullen who won last year for Weezer’s “Pork and Beans” clip. Motion Theory enjoyed a close-knit collaboration with the Black Eyed Peas and Interscope Records to produce the entire branding campaign for “The E.N.D.” album, including a viral marketing effort, print ads, album artwork, and the video for “Boom Boom Pow,” the first single….Motion design/integrated media company Bonfire, a sister facility of Phoenix Editorial, San Francisco, has added associate creative director Barry Munsterteiger, producer/technical advisor Kenji Hayashi, and associate art director Adam Oestergaard…
Adam Gloo Joins Barbarian As Chief Creative Officer
Digital agency Barbarian has named Adam Gloo as its chief creative officer.
With over a decade of creative leadership experience, Gloo has shaped standout work at agencies including VML, 360i/Dentsu Creative, and most recently, SPCSHP (formerly Big Spaceship). During that time, he led teams that developed award-winning campaigns for brands such as Starbucks, Oreo, HBO, Absolut, Vanguard, and Google.
“Great creative work isn’t just about emotional connection--it must also provide real value to audiences. There’s too much noise in the market, and I’m not interested in adding to it,” said Gloo. “At Barbarian, my goal is to foster an environment where smart, unexpected ideas can thrive, and where technology and creativity combine to produce truly standout work. I’ve admired Barbarian since I started in this industry, and I am honored to now share the responsibility of leading it forward.”
Gloo brings a unique perspective to creative leadership, placing a high premium on both the power of curiosity, and the value of clear communication. He believes that curiosity is crucial to maintaining a technological and cultural edge, and that communication has the power to either drive a project forward, or grind it to a halt. Rather than implementing wholesale changes across the agency, he is focused on breaking down barriers to innovation and ensuring that technology serves as a catalyst for Barbarian’s creative work.
“Adam brings the kind of creative leadership that doesn’t just push out work--it pushes brands forward,” said Jeff Blackman, managing director at Barbarian. “He understands how to merge technology and creativity in a way that makes people care and inspires action. His vision will help us break through the... Read More