Goodby, Silverstein & Partners, San Francisco, has hired Icaro Doria as a group creative director, working on Sprint. Previously, Doria was at Y&R New York, working as a global creative director for Dell Computers, as well as a group creative director running the Bacardi, Virgin Atlantic and VH1 accounts. He also worked at Saatchi & Saatchi NY, where he produced work for brands including JCPenney, Crest, Olay and StuffIt…..The team of Tim Geoghegan and Caprice Yu has joined Crispin Porter+Bogusky as associate creative directors/interactive. A hybrid team, they were hired from BBH New York where they helped create integrated campaigns such as Axe Lab and Axe's Bom Chicka Wah Wah, and had a leading role in the launch of Ally Bank. Previously, they were creative directors for the agency's ZAG brand-invention department. Prior to BBH, they were at 180 Amsterdam where they worked on traditional and digital campaigns for global clients such as Adidas, Dr Pepper, and Motorola….Nexus Productions' new division, Nexus Interactive Arts, has brought director Quayola aboard its worldwide roster. He is will known for his site-specific media art installations, which have gained recognition at shows across the globe, including London, Paris, New York and Buenos Aires. Work such as “Strata” and “Natures”, a series of films, prints and installations demonstrate Quayola's unique artistry and mastery of digital interactive media. A fourth “Strata” installation is currently in development with Palais Des Beaux Arts in Lille, France. Quayola has created spots for leading brands including Nike and Asics and the visuals for acts such as Jay Z and Kylie. Most recently, he worked with fellow Nexus directors, Minivegas, on the visuals for the Red Bull Music Academy's Warp vs Ninja Tune 3D Soundclash….Alexandra Leal, executive producer at wild(child), has become the company's managing partner, assuming management responsibilities over wild(child) and associated houses, including design arm Resident Creative Studio. She still retains her position as executive producer of wild(child) itself, founded by editor Yvette Pineyro. Meredith Machial continues as executive producer of Resident Creative Studio…..
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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