Tom O’Keefe has been appointed to the newly created role of North American executive creative director at Draftfcb. He formerly served as executive creative director with responsibilities spanning Chicago and the West Coast….Maru Kopelowicz has been promoted to senior VP/global creative director at Saatchi & Saatchi New York on P&G’s Tide/Ariel business worldwide. Since June 2008, Kopelowicz had been VP/creative director on Tide for North America….Britt Hayes has been named director of creative management for JWT New York. She previously served as senior VP/director of creative services for McCann Worldgroup, San Francisco….Matt Herrmann has been appointed executive VP/chief strategy officer, McCann Erickson West. In this role, effective March 22, Herrmann will oversee the agency’s strategic practice in San Francisco and Los Angeles. He comes over to McCann from Goodby, Silverstein & Partners, San Francisco, where he was deputy director, brand strategy….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
Read More