The directorial duo Minivegas has signed with Nexus Productions for U.S. representation through its stateside rep Patricia Claire. The move gives Minivegas symmetry on both sides of the Atlantic as Nexus continues to handle the directing team–comprised of Luc Schurgers and Dan Lewis–in the U.K. Minivegas' first U.S. project for Nexus is a two-spot campaign for Nintendo's Super Mario Galaxy 2 game out of Leo Burnett, Chicago….Paul Hurtubise has joined Beacon Street Studios in Venice, Calif., as mixer. Hurtubise started his career at Brian Boyd Productions, then Stompbox….Bay Area studio veterans Justin Lieberman, Cindy McSherry and Willie Samuels have launched Studio Trilogy in San Francisco. Located in the hip SOMA district of S.F., the studio was formerly the home base for Talking House Productions and its in-house label Talking House Records from 2006 until its closure in early 2010. Soon after Lieberman, McSherry and Samuels took over management of the facility. Lieberman, McSherry and Samuels each have decades of studio experience, having held past engineering and management positions at Bay Area studios Different Fur, SF Soundworks, Crescendo! Studios, Russian Hill Recording, Nu-tone, and Studio 880….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More