The directorial duo Minivegas has signed with Nexus Productions for U.S. representation through its stateside rep Patricia Claire. The move gives Minivegas symmetry on both sides of the Atlantic as Nexus continues to handle the directing team–comprised of Luc Schurgers and Dan Lewis–in the U.K. Minivegas' first U.S. project for Nexus is a two-spot campaign for Nintendo's Super Mario Galaxy 2 game out of Leo Burnett, Chicago….Paul Hurtubise has joined Beacon Street Studios in Venice, Calif., as mixer. Hurtubise started his career at Brian Boyd Productions, then Stompbox….Bay Area studio veterans Justin Lieberman, Cindy McSherry and Willie Samuels have launched Studio Trilogy in San Francisco. Located in the hip SOMA district of S.F., the studio was formerly the home base for Talking House Productions and its in-house label Talking House Records from 2006 until its closure in early 2010. Soon after Lieberman, McSherry and Samuels took over management of the facility. Lieberman, McSherry and Samuels each have decades of studio experience, having held past engineering and management positions at Bay Area studios Different Fur, SF Soundworks, Crescendo! Studios, Russian Hill Recording, Nu-tone, and Studio 880….
Future Craft Launches Under The Aegis of EP Johnny Parker; Shop Forges Alliance With U.K.’s OB42
Executive producer Johnny Parker has launched Future Craft, a content production studio which opens with a directorial roster that includes Brennan Stasiewicz, Henry Mason, We the Grimshaws, Kai Kurve, Sune Sorensen, Tim Hamilton, Jennifer Roberts, Little Village, Marcus Lundin, and Shaunoh Wilson.
Parker had been at the helm of production company Hey Baby which after eight years in business has been reimagined as Future Craft, with an expansion into branded content including long-from, experiential and photography alongside and integrated with advertising campaigns. Central to this evolution is Future Craft’s partnership with OB42, a U.K. production shop headed by the sr. management team of Otis Bell and Clancie Brennan. Via their strategic alliance, Future Craft and OB42 will share talent resources and develop projects for both the U.S. and Europe.
Parker said, “Future Craft was built on creating a home for some of the most talented creatives in the industry. Forthcoming global partnerships will redefine the lines between commercial and entertainment storytelling. I can’t wait to usher Future Craft into the here and now.”
OB42’s managing director Brennan said, “Johnny’s reputation in the industry came highly recommended to Otis and I, and we are thrilled to share the same vision. Future Craft’s roster complements our strategy for pursuing more narrative led advertising while leaning into more emotional and human campaigns that resonate with a wider audience. We have already collaborated on numerous productions and look forward to many more.”
Future Craft’s strategic alliance with OB42 and its parent company 42 fosters cross-pollination between advertising and branded entertainment, with a widened talent pool for... Read More