DDB has named Joe Cianciotto as director of digital integration, U.S. Cianciotto will take on the new role effective immediately while retaining his duties as executive creative director at DDB New York. As director of digital integration, Cianciotto will continue to contribute to the social solutions DDB creates and to the agency’s agility as it delivers an ever greater breadth of creative solutions for its clients. Cianciotto will work closely with all areas of the organization not only to create more content that consumers want to participate in, play with and pass on, but also to build fluency in all emerging media in real time….Brooklyn-based creative agency Big Spaceship has made three hire: Jarrod Riddle as senior art director, Jeremy Morrill as art director, and Joshua Teixeira as senior strategist. Riddle formerly served as creative director at space150 in N.Y. In his previous roles at space150 and Carmichael Lynch, he worked on a wide range of blue-chip brands such as Target, American Express, Porsche and General Mills. Morrill joins Big Spaceship from Struck Creative in Salt Lake City, Utah, where he most recently served as interactive director. And Teixeira was partner and senior strategist at Bond Art + Science in New York….PJA Advertising + Marketing has promoted Aaron DaSilva to executive creative director. In this new role, DaSilva will lead the creative staffs in PJA’s Cambridge and San Francisco offices on clients including Yahoo!, Chase Sapphire, Novell, Trend Micro, EMC, and Infor. PJA has seen significant growth in the past 12 months as it expands client work into social, mobile and digital content. DaSilva joined PJA in 2004 as associate creative director, and was promoted to VP/creative director in ’06. Prior to PJA, he was with Allen & Gerritsen in Watertown, MA as senior copywriter….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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