Saville Productions has inked a deal with visual effects and 3D director Alessandro Pacciani for exclusive spot representation in the U.S market. This marks the first time he has been repped stateside in the ad arena. UTA reps Pacciani internationally for feature projects. He currently has no exclusive commercial production house affiliation internationally. Pacciani is known for seamlessly meshing live action performance and pure photorealistic CGI elements with a cinematic storytelling style. His work has been featured in commercials for international brands such as Audi, Subaru, Nike, Arena, Google, and Universal Music….Production company Mothership, a sister company to Digital Domain, has signed directing duo Alex & Steffen–the Stuttgart, Germany-based Alexander Kiesl and Steffen Hacker–for commercial work in the U.S. Alex & Steffen's visual effects-driven creative work has earned the pair a reputation for high-energy storytelling, rich filmic visuals, wit and humor. Alex & Steffen met while studying at the prestigious Filmakademie Baden-Wurttemberg's Institute of Animation and Visual Effects. For their final student project, they directed “Racing Beats,” a photo-real CG Xbox spec spot in which two sets of mad pilots play “chicken” as they race furiously around airport runways in huge commercial airliners. The directing duo was promptly snapped up by Toronto's Spy Films (which still represents them in Canada and other countries) and went on to direct and supervise visual effects on more than 30 spots for brands including WWF, Mazda, BOSCH, MTV, Honda and others under various representational banners. Alex & Steffen directed and VFX-supervised a high-profile campaign for Snickers via BBDO Moscow featuring robot fantasy-animals. Alex & Steffen were also featured in the Saatchi & Saatchi New Directors Showcase at Cannes in 2006. They recently completed a series of nine character-based spots via Saatchi & Saatchi for Vestel. Alex also owns Unexpected, a Stuttgart-based post facility that handles the postproduction for all their spots, shorts and features, where Alex is 3D lead artist and Steffen is lead compositor….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More