Director Pete Henderson, a leading director in Canada who continues to be handled there by Steam Films, has joined Venice, Calif.-based Mechaniks for exclusive stateside representation. Best known for his comedy/performance work, Henderson's spot credits span such clients as Molson's, KFC, the NHL, Budweiser and Rogers Cable…..Director Danny J. Boyle has joined Radar Studios, expanding its West Coast division. He joins Walter Robot as the production house's L.A.-based directors. Already via Radar, Boyle has helmed his first campaign–Playskool for N.Y. agency Uproar. His credits over the years include spots for such clients as McDonald's, IHOP and Nesquik. He has also branched out to direct a 15-webisode series for Disney titled Zeke and Luther: Summer Dash For Cash. Boyle has additionally directed sketch comedy series for Fox Television, Disney Channel and Comedy Central….Production and design studio Superfad has signed Darren Jaffe as head of production. Over the years, Jaffe has led teams to create truly work for clients including Target, Microsoft, Emirates Airlines and artist Barbara Kruger. At Superfad he reunites with partner/exec producer Kevin Batten; the two previously worked together at Brand New School…..Sound Lounge has hired audio engineer Juan Aceves, who will lead a new Hispanic division for the full-service audio production company. Aceves' hire coincides with an expansion of multicultural capabilities for Sound Lounge, as the company gains momentum in account growth for projects tailored to Hispanic audiences. Aceves is a three-time Emmy nominee for “Outstanding Achievement in Sound Mixing” for his work on Dora the Explorer and Go, Diego, Go!, and has worked on major Hispanic-focused campaigns for General Motors, Coca-Cola, and Home Depot….
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More