Rowley Samuel has come aboard Energy BBDO, Chicago, as head of integrated production. In this role, Samuel will define, drive and integrate production across every format, including film, digital and print. He previously served as director, creative integration at DDB Chicago, where he produced integrated concepts for McDonald's, Reebok, State Farm, Budweiser and AT&T…Nexus Productions has signed director Ben Hibon for commercials worldwide. Among his latest endeavors prior to hooking up with Nexus was directing and designing a three-minute animation sequence for the latest Harry Potter film, Harry Potter And The Deathly Hallows, which premieres worldwide this week. The sequence was produced in collaboration with Framestore….Deutsch NY has hired Katherine Moncrief as director of creative talent. In this role, she will be responsible for seeking out creative talent, as well as managing creative services and staffing on projects and accounts. Moncrief's industry experience includes brand and account management for top tier brands, and overseeing design and direction of fully integrated marketing efforts. Prior to joining Deutsch, Moncrief was head of creative talent at The Talent Business, serving as lead creative recruiter for the global recruiting firm. During her advertising career, Moncrief has worked at agencies in New York and London, including Mother, Anomaly and Euro RSCG London. Her extensive background includes working in brand and account management roles, with major global brands including Coca-Cola, Johnson & Johnson, LVMH, and Coors Brewing Company….Rick Cornett has joined Tribal DDB New York as associate creative director. He was most recently at IMC2 and has also worked at Anomaly, Deep Focus, FCB, Romeo Empire Design, and Digital Pulp….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More