BRW USA has signed noted Israeli director Eli Sverdlov for U.S. commercial representation. Prior to joining BRW USA, Svedlov was represented in the U.S. market by rep Sarah Jenks, and continues to be handled globally by Independent, London, and his Tel Aviv-based company, Ginger G….Saneel Radia has been upped to director of innovation at BBH New York, charged with overseeing the design and implementation of agency-wide innovation initiatives. Formerly director of media innovation, Radia joined BBH back in May from Denuo where he was managing director overseeing the Alchemy practice, which created everything from games to apps…. Richie Glickman has been promoted to executive creative director on JWT New York's Royal Caribbean business. During his past four years as creative director at JWT, Glickman helped successfully transform many of the Kimberly-Clark brands. He has a strong body of work including his most recent effort for Huggies jeans diapers, which told us it was cool to “poo in blue.” The spot garnered 3 million views on YouTube. His previous work “Geyser” helped Huggies receive numerous accolades. British film titles designer Richard Morrison, producer and animation expert Dominic Buttimore and negative cutter Mo Henry have teamed to launch Los Angeles-based Morrison Buttimore Henry (MBH), a production company specializing in the deign of film title sequences and end credits….
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles.
Nakamura Whitehouse, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years.
Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation.
EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.”
Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.”
34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More