Goodby, Silverstein & Partners has hired Joakim Borgstrom as creative director. He comes over from Wieden+Kennedy Amsterdam and will be working closely with Rick Condos and Hunter Hindman on Chevrolet….Bicoastal Park Pictures is slated to open its first-ever London office January 1, 2011. The new hub will be run by executive producer Stephen Brierley, former head of production at Stink, London. The U.K. operation will seek out opportunities in Europe for Park Pictures’ directors. Plans also call for selectively building a Park U.K. directorial roster….Montreal-based director Guillaume de Fontenay, has joined production houses Hello! for U.S. representation and Suneeva for projects out of Canada. De Fontenay’s work has earned assorted awards, most notably the Grand Prix and two Golds at the 2006 Cassies for the Quebec Federation of Milk Processors’ “Lait Au Chocolat” for the Quebec Federation of Milk Producers via BBDO, Montreal. He has also garnered two Marcus Awards at the European Car Advertising Film Festival, as well as three Silver Screen Awards®including one for direction–at the U.S. International Film and Video Festival in Chicago….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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