Todd Selby, the photographer known as "The Selby," has joined Nonfiction Unlimited
Todd Selby, the photographer known as “The Selby,” has joined Nonfiction Unlimited to direct spots and documentary shorts for advertisers. Selby's filmography includes his first shorts, which provide glimpses into the creative lives of chef/beekeeper Andrew Field of Rockaway Taco, artist Tom Sachs, and Mitch Alfus, the Leather King. Selby made his initial mark with the launch of a website to which he posted his photography on a daily basis. The photography captured his friends in their personal environments. Personal friends led to personal connections–artists, actors, gallery owners, indie directors, designers and writers–all photographed in their unusual and often surprising spaces. The site went on to attract the attention of major corporations and led to numerous creative collaborations including his solo show and instillation at cult concept store Colette in Paris, where Selby embarked on a journey to photograph 20 people in just over a week's time, including artist Xavier Veilhan, fashion design Karl Lagerfeld, pastry chef Pierre Herme and shoe designer Christian Louboutin. Selby is currently a contributing editor to T: The New York Times Style Magazine with his regular column, “Edible Selby” featuring creative food and drink artisans around the world. He also regularly contributes to Vogue Paris, Casa Brutus, and Vogue Hommes International. In addition to his editorial photography, Selby diversified into ad photography for the likes of Louis Vuitton, Hennessy, Nike, CB2, Dockers and Cole Haan….Film producer Kelly Slattery recently joined Therapy Studios as EP of its new feature film division. Therapy, which began in 2005 as an editorial and finishing company, recently launched an interactive division that has been doing online projects such as micro-sites, banner campaigns and games. Now the move into feature films opens up Therapy's talent and technical resources to long-form projects for editorial, color, visual effects, graphics, trailers and interactive work. Slattery began her career through her music, which was finding placements on various feature soundtracks as well as with Warner Bros. Television. Since then her extensive industry contacts and experience have led her to producing films such as Down for Life, starring Danny Glover and Snoop Dogg, which premiered at the 2009 Toronto International Film Festival, Cougar's Inc, starring Denise Richards, James Belushi and Kathryn Morris, to be released in theatrically this spring and House of the Rising Sun to be released in late 2011. She's currently developing Keep Coming Back (to be directed by William H. Macy), Dead Man's Gold and Fully Mooned. Her company, ShadowPark finances, produces and sells motion pictures….Paul Goldman, founder of New York-based Ear Goo, Inc. and the design studio Element, LLC, has partnered with Matt Giulvezan, formerly of MTV Networks, to launch The Goo, a multimedia company with a primary focus on creating content for television, film, web, mobile and emerging media. The Goo consists of three divisions: Action Goo (concept + live action production), Eye Goo (editorial + design + motion) and Ear Goo (music + sound design + mix). The family of The Goo companies will work to offer clients a full-service boutique experience. Additionally, The Goo has acquired Spek Studios, the boutique design studio based in the Williamsburg section of Brooklyn, NY. Spek Studios founders Reno Diaz and Rene Avalos will serve as Eye Goo's creative director and art director, respectively….
Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions
Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand and advertising experts from Ipsos explored brands’ role in shaping society and healing societal divisions.
The report details how instability, inflation, and COVID recovery —the convergence of multiple interconnected crises around the world that coincide with and amplify each other, causing hard to resolve systemic challenges, have become the norm over the past few years. As a result, the use of division as a weapon is now a major theme in today’s culture and politics, and sadly 47% of the UK and 49% of the US agree with the statement that “Within my lifetime, society in my country will break down,” according to Ipsos Global Trends 2024.
While some brands have tried to respond to this, the report finds responsible marketing is now threatened by weaponized division. It points to the World Federation of Advertisers’ decision to shut down the Global Alliance for Responsible Media following an antitrust lawsuit filed by Elon Musk’s X, combined with DEI rollbacks, as significant setbacks.
The report says these setbacks underline the importance of marketing in solving collective problems, such as climate change, food security, and harmful online content. It also points to a need for marketers to take more interest in and more responsibility for healing divisions.
Research claims marketers are ideally placed to build and rebuild the antidote to division (trust, empathy, a sense of control, connection and collaboration). According to the Ipsos Veracity index of trusted professionals, society is becoming more trustworthy of advertising executives. Additionally, 57% of Britons agree that brands should communicate their... Read More