The industry is mourning the loss of Chuck Sloan, a respected production house executive who teamed with director/cameraman Eric Saarinen to launch Plum Productions, a shop which had a successful 26-year run. Sloan, 71, died of an apparent heart attack suffered while he was vacationing in Virgin Gorda. He was a mentor to many in the commercialmaking community. In next week's issue, SHOOT will cover his career and share reflections from his colleagues and friends…..PromaxBDA, a global association for marketing, promotion and design professionals working in the entertainment industry, has named writer, producer, actor and author Spike Lee the recipient of the PromaxBDA Lifetime Achievement Award for creativity. He will be presented the award at the 2011 annual conference taking place June 28-30 in New York City. Los Angeles production company Pony Show Entertainment, through which Lee directed recent MSNBC branding campaigns and other commercial work, began their association with the director in 2007, featuring a rebranding Gatorade campaign starring 35 of the world's foremost athletes. Lee's recent spots produced by Pony Show for T-Mobile star Charles Barkley and Dwayne Wade….Minneapolis-based Splice Here® has added editor Matt Silver and producer Steve Fait. Silver's career includes tenures at bicoastal Bug Edit and New York-based Go Robot! He has cut national campaigns for such clients as Dunkin' Donuts, Snickers, Carl's Jr., IBM, American Express, Chevy and Fidelity. Fait joins Splice from visual effects studio ILM (Industrial, Light & Magic)…..
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More