Hornet has added Happycamper to its directorial roster for U.S. representation. Hailing from Sweden, Happycamper is comprised of Robert Rosén and Andrés Rosas Hott. This duo has worked extensively in Sweden and across Europe. Happycamper’s emphasis on 3D characters as an agent for their own storytelling harmonizes with Hornet’s expansion into the distinctly character-driven CG animation. The directing team can tap into the resources at Hornet’s SoHo studio as well as its shooting stage in Brooklyn, NY….Argentinian director Marcelo Burgos has joined Believe Media UK. He first established himself on the agency side of the business, beginning his career as a creative at Ogilvy Buenos Aires in the 1990s and then worked at such shops as Y&R Buenos Aires, BBDP Madrid, Vega Olmos Ponce and Remo, in Spain. He has resided in Spain for the past 13 years. His recent directorial endeavors include a spot for PlayStation 3 which encapsulates its “Live in a state of play” tagline through the visual of a man going through his normal working day, but with the head of a baby–and being suitably impressed by the mundane as only a baby could be. Also, Burgos’ “shattering man” commercial for Acciona employs stunning effects to relay an important ecological point for the renewable energy message of the piece…. Jack Catlin has joined music/sound house Squeak E. Clean as a producer. He comes to the Los Angeles shop after serving as a producer specializing in sound design at stimmung. Catlin’s credits include lauded spots such as Coca-Cola’s “Heist,” Nike’s “Rise,” Dodge’s “Freedom” and the Old Spice “Man” campaign. Catlin started his career as music supervisor intern at Squeak E. Clean, where he worked from 2005-’07….
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More