Los Angeles-headquartered Ritts/Hayden has signed U.K.-based director Enda McCallion and helmer Fritz Flieder, who is in the process of relocating to Southern California from Europe. Ritts/Hayden will rep the directors for both commercials and music videos. The company has launched a clips division headed by executive producer Tiffany HowellA.Los Angeles-based Palomar Pictures has formed Persaud@Palomar, a production company targeting urban market music videos and other filmed entertainment; the entity is a joint venture with Persaud Brothers, a youth-oriented urban marketing and promotions company with bases in New York, Los Angeles and Atlanta….Director Pete Henderson has come aboard Santa Monica-based Atlas Pictures for U.S. representation. He is well known for his ongoing spot work via Spy Films, TorontoA.Phil Price, former president/creative director of Click 3X, New York, has joined Veon as director of creative services. Price will oversee a boutique digital studio with a dozen staffers and offices in New York and Los Angeles. The studio will develop and create video broadband entertainment and advertising content. Veon, headquartered in San Francisco, has developed software that enables users to create, manage and measure the effectiveness of interactive broadband programming, and invented HyperVideo which imbeds "hot spots," or links, in streaming video. Veon’s R&D operations are based in Herzliya, IsraelA.Patti Mauck has been named executive producer of The Digital Film Group @ The Post Group, the visual effects division of The Post Group, Hollywood and West Los AngelesA.Santa Monica-based post house Avenue, which also maintains an office in Chicago, has added executive producer Jeff Yuen, who comes over from Boxer Films, Los Angeles…..Tarsem, director of New Line Cinema’s The Cell, and Antony Hoffman, director of Warner Bros.’ Red Planet, are again available for commercials exclusively via bicoastal/international @radical.media….Hoop Dreams filmmaker Peter Gilbert has also returned to the TV ad arena via nonfiction spots, Santa Monica, after wrapping his independent feature, Time To DanceA.
