L.A.-based Bully Pictures has signed director Juergen Bollymeyer for exclusive representation in the U.S….BBDO San Francisco has hired Ricard Valero as associate creative director. He comes over from DDB Milan in Italy. Valero will work on creative across a wide range of BBDO SF accounts, including Mars Pet, Vail Resorts, Harrah’s Casino, Goodwill, Henkel, Comcast Sports Network, Gallo and the San Francisco SPCA. Prior to joining BBDO SF, Valero was a senior art director at DDB Milan, and he previously held positions at Y&R Milan, Armando Testa and Euro RSCG Madrid. Among the brands he has worked for during his career have been Volkswagen, Audi, Alfa Romeo, Lancia, Fiat, Citroen, Peugeot, Philips, Fujitsu, Hoover, H3G, Capitalia, BBVA, Pizza Hut, Moschino, Henkel, Campari, Jaegermeister, and Chicco….Ad agency NYCA in the San Diego area has added Josh Forstot has associate creative director and digital creative technologist, Emery Wescott as media & activation strategist, and Trish Pavlecich as sr. writer. Forstot was founder/creative director of HYFN in Hermosa Beach, Calif., and director of digital marketing at Skechers USA. Wescott has worked on such brands as Ketel One Vodka, Union Bank, Crystal Cruises, Taco Bell and Nestle USA. And Pavlecich has created for Vitamin Water Zero, Kodak, Ben & Jerry’s, Best Western and Newman’s Own….
“Captain America: Brave New World” Tops Weak Weekend At The Box Office
"Captain America: Brave New World" kept falling but still hovered above all others at a weak weekend box office.
The latest Disney-Marvel offering brought in another $15 million according to studio estimates Sunday, when most of Hollywood's attention was on the Oscars.
The Anthony Mackie-led "Captain America: Brave New World" opened strong at about $120 million on a three-day weekend last month, but plunged to $28.2 million last week in one of the most significant second-week drops for a Marvel movie. It's earned $163.7 since its release.
It was slammed by many critics and audiences, failing to bring the Marvel reset some had hoped for. That task now falls to May's "Thunderbolts" and July's "Fantastic Four: First Steps." But "Captain America" will face little competition through March, and could remain at No. 1 for a while.
The weekend's only significant new release, Focus Features' "Last Breath," earned just $7.8 million. The based-on-a-true-story adventure starring Woody Harrelson, Simi Liu and Chris Lemons is about a routine deep-sea diving mission that goes terribly wrong when a young diver is stranded some 300 feet below the surface.
It got strong reviews, with Lindsey Bahr of The Associated Press praising the "white-knuckle experience" and "pure suspense and anxiety" it brings.
At No. 3 was Oz Perkins' "The Monkey," which brought in $6.4 million for a two-week total of $24.6 million. It's among the strongest openings for indie distributor Neon, whose film "Anora," and its director Sean Baker could make a major mark at the Oscars later Sunday.
"The Monkey" marks another successful low-budget collaboration between Perkins and Neon, whose "Longlegs" brought in $126.9 million globally last year.
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