The Cortez Brothers has added Jeannette Godoy to its roster of directors for U.S. Hispanic market representation. She continues to be handled by SuperLounge for U.S. mainstream market commercialmaking. Godoy earned inclusion earlier this year into SHOOT's New Directors Showcase…..BBDO San Francisco has hired Dan Hofstadter as associate creative director. He was most recently a copywriter at Goodby, Silverstein & Partners where he worked on such accounts as H-P, Yahoo!, Foster Farms, Sprint and Comcast…..Dallas-based editorial, audio and VFX boutique 3008 has named Lynn Louria as executive producer. Prior to joining 3008, Louria was social media manager for Splash Media in Dallas. She gained postproduction and broadcast experience working with Video Post & Transfer, The Richards Group and Post Op prior to leaving Dallas for Virginia, where she was director of development and communications for the Elizabeth River Project in Portsmouth. Louria returned to Dallas following stints as an account exec for a Norfolk advertising agency and as marketing director for a food company….Josh Libitsky has been promoted from head of production to executive producer at bicoastal production company Stardust….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More