Deutsch LA has hired Erwin Federizo and Eric Helin as associate creative directors on the Volkswagen account. They will report directly to executive VP/group creative director Michael Kadin and his new partner, exec VP/group creative director Matt Ian, who joined the shop in early July. Federizo and Helin come over from 180LA, where they worked together on several accounts, including Boost Mobile, Sony and adidas. The duo created the “Fast Don't Lie” campaign for adidas featuring NBA stars Dwight Howard and Derrick Rose, and comedian Ken Jeong. They teamed up at 180LA in 2008, and their work has been awarded One Show Pencils and SlamDance honors. Federizo and Helin both worked at Wongdoody (currently Wong, Doody, Crandall, Wiener) in Los Angeles before moving to 180LA in 2007 and 2008, respectively….Hornet has signed directing team Ben&Julia (Benoit Créac'h and Julia Gaudard) for U.S. repesentation. Involved in multiple disciplines, Ben&Julia's credits span varied platforms, from commercials to music videos to exhibitions at Art Basel. Most recently Ben&Julia created a large-scale art installation as part of the Pictoplasma Festival in Berlin….Noelle Stevenson, film commissioner of the Greater Fort Lauderdale/Broward Office of Film & Entertainment, has been elected chair of the Film Commission Council for Film Florida. In her new role, Stevenson will support the council's continued efforts related to encouraging the development of new media and the expansion of existing industry infrastructure, as well as retention of the state's film, television, and entertainment industry….
Future Craft Launches Under The Aegis of EP Johnny Parker; Shop Forges Alliance With U.K.’s OB42
Executive producer Johnny Parker has launched Future Craft, a content production studio which opens with a directorial roster that includes Brennan Stasiewicz, Henry Mason, We the Grimshaws, Kai Kurve, Sune Sorensen, Tim Hamilton, Jennifer Roberts, Little Village, Marcus Lundin, and Shaunoh Wilson.
Parker had been at the helm of production company Hey Baby which after eight years in business has been reimagined as Future Craft, with an expansion into branded content including long-from, experiential and photography alongside and integrated with advertising campaigns. Central to this evolution is Future Craft’s partnership with OB42, a U.K. production shop headed by the sr. management team of Otis Bell and Clancie Brennan. Via their strategic alliance, Future Craft and OB42 will share talent resources and develop projects for both the U.S. and Europe.
Parker said, “Future Craft was built on creating a home for some of the most talented creatives in the industry. Forthcoming global partnerships will redefine the lines between commercial and entertainment storytelling. I can’t wait to usher Future Craft into the here and now.”
OB42’s managing director Brennan said, “Johnny’s reputation in the industry came highly recommended to Otis and I, and we are thrilled to share the same vision. Future Craft’s roster complements our strategy for pursuing more narrative led advertising while leaning into more emotional and human campaigns that resonate with a wider audience. We have already collaborated on numerous productions and look forward to many more.”
Future Craft’s strategic alliance with OB42 and its parent company 42 fosters cross-pollination between advertising and branded entertainment, with a widened talent pool for... Read More