Brazilian native Paulo Coelho has joined San Francisco-based Pereira & O'Dell as associate creative director, working across the agency's client roster as well as brands interested in the emerging Brazilian market. He comes to the S.F. shop from Agência Africa in Sao Paulo. Coelho worked his way up from art director to creative director at Africa, overseeing Itaú Bank (10th largest bank in the world), Vivo Mobile (Movistar), Brahma Beer (Anheuser-Busch InBev), Vale (largest mining company in the Americas), Nivea and Mitsubishi cars, among other accounts….Jonathan Gribetz has joined Chelsea in Los Angeles as an executive producer, serving as the West Coast counterpart to Pat McGoldrick, EP in the NY office. Over the years, industry rep Gribetz has worked in such capacities as sales rep, bidder, head of production, first assistant director, line producer and exec producer. He recently was line producer for the Call of Duty: Modern Warfare 3 spot, “The Vet and the n00b,” starring Sam Worthington and Jonah Hill, from agency 72andSunny. Gribetz's career has taken him around the world, and he has line produced for many of Chelsea's directors in the past….
“Se7en” Turns 30, Gets A Special Restoration From David Fincher For Its Re-Release
For David Fincher, seeing “Se7en” in 4K was an experience he can only describe as harrowing. That or a high school reunion.
“There are definitely moments that you go, ‘What was I thinking?’ Or ‘Why did I let this person have that hairdo’?” Fincher said in a recent interview with The Associated Press.
He’s OK with the film being a product of its time in most respects. But some things just could not stand in high-definition resolution.
“It was a little decrepit, to be honest,” said Fincher. “We needed to resuscitate it. There are things you can see in 4K HDR that you cannot see on a film print.”
Ever the perfectionist, he and a team got to work on a new restoration of the film for its 30th anniversary re-release. This weekend the restored “Se7en” will play on IMAX screens for the first time in the U.S. and Canada, and on Jan. 7, the 4K UHD home video version will be available as well.
The dark crime thriller written by Andrew Kevin Walker and starring Brad Pitt and Morgan Freeman as a pair of detectives looking for a serial killer was somewhat of a career-reviver for Fincher, whose directorial debut “Alien 3” had not gone well. “Se7en” was not a sure thing: It was made for only $34 million (and only got that when Fincher managed to persuade studio execs to give up $3 million more). But it went on to earn more than $327 million, not accounting for inflation, and continues to influence the genre.
Fincher has over the years overseen several restorations of the film (including one for laser disc) but decided this needed to be the last. It’s why he insisted on an 8K scan that they could derive the 4K from. He wanted to ensure that it wouldn’t have to be repeated when screens get more... Read More