GL-X, a division of Grand Large Inc., has taken on exclusive U.S. commercial representation for director Jonas Elrod
GL-X, a division of Grand Large Inc., has taken on exclusive U.S. commercial representation for director Jonas Elrod who recently helmed three Febreze Air Effects spots for Grey. Elrod began his career at Rockhard Films where he worked as a director, producer and editor. Elrod's filmography also includes the documentary Wake Up, which was the premier film on the new Oprah Winfrey Network (OWN) series Super Soul Sunday….Minneapolis-based design/post house Splice Here— has brought 3D animator Andrew Lefton into the company fold. He most recently served as a lead 3D/post artist at the Design Center in St. Paul. Prior to that, he was lead animator/creative partner/owner of Eight Point Productions in Minneapolis….San Francisco-based agency Eleven Inc. has hired Anastacia Maggioncalda in the new company role of executive producer. She comes over from Eveo, San Francisco, where she was VP, managing director. Maggioncalda will be in charge of all filmic production at Eleven. The agency recently expanded their broadcast studio capabilities with a new team of editors, electronic artists and sound engineers, and built out a new in-house video production and postproduction studio. Maggioncalda will oversee all in-house production, as well as external collaborations including hiring outside production companies, directors and animators….
Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions
Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand and advertising experts from Ipsos explored brands’ role in shaping society and healing societal divisions.
The report details how instability, inflation, and COVID recovery —the convergence of multiple interconnected crises around the world that coincide with and amplify each other, causing hard to resolve systemic challenges, have become the norm over the past few years. As a result, the use of division as a weapon is now a major theme in today’s culture and politics, and sadly 47% of the UK and 49% of the US agree with the statement that “Within my lifetime, society in my country will break down,” according to Ipsos Global Trends 2024.
While some brands have tried to respond to this, the report finds responsible marketing is now threatened by weaponized division. It points to the World Federation of Advertisers’ decision to shut down the Global Alliance for Responsible Media following an antitrust lawsuit filed by Elon Musk’s X, combined with DEI rollbacks, as significant setbacks.
The report says these setbacks underline the importance of marketing in solving collective problems, such as climate change, food security, and harmful online content. It also points to a need for marketers to take more interest in and more responsibility for healing divisions.
Research claims marketers are ideally placed to build and rebuild the antidote to division (trust, empathy, a sense of control, connection and collaboration). According to the Ipsos Veracity index of trusted professionals, society is becoming more trustworthy of advertising executives. Additionally, 57% of Britons agree that brands should communicate their... Read More