GL-X, a division of Grand Large Inc., has taken on exclusive U.S. commercial representation for director Jonas Elrod who recently helmed three Febreze Air Effects spots for Grey. Elrod began his career at Rockhard Films where he worked as a director, producer and editor. Elrod's filmography also includes the documentary Wake Up, which was the premier film on the new Oprah Winfrey Network (OWN) series Super Soul Sunday….Minneapolis-based design/post house Splice Here— has brought 3D animator Andrew Lefton into the company fold. He most recently served as a lead 3D/post artist at the Design Center in St. Paul. Prior to that, he was lead animator/creative partner/owner of Eight Point Productions in Minneapolis….San Francisco-based agency Eleven Inc. has hired Anastacia Maggioncalda in the new company role of executive producer. She comes over from Eveo, San Francisco, where she was VP, managing director. Maggioncalda will be in charge of all filmic production at Eleven. The agency recently expanded their broadcast studio capabilities with a new team of editors, electronic artists and sound engineers, and built out a new in-house video production and postproduction studio. Maggioncalda will oversee all in-house production, as well as external collaborations including hiring outside production companies, directors and animators….
Directing Duo Mindcastle Joins Farm League For Commercials and Branded Content
Film company and certified B Corporation Farm League has added directing duo Mindcastle--consisting of Casey Warren and Danielle Krieger--to its roster for U.S. representation spanning commercials and branded content.
Mindcastle has spent a decade building a body of work that takes viewers from energetic anthemic sports campaigns to emotional narrative stories to big worlds layered with CGI and VFX. The common link through each genre is their crafted, highly cinematic visual language and grounded performances from believable heroes.
After developing their cinematic eye through photography, they first began directing when ESPN approached them to create a piece from the NFL draft. This snowballed into travel across the globe for numerous films, commercials and TV shows, and collaborations with talent including Derek Jeter, Floyd Mayweather, and Guillermo del Toro. Mindcastle’s work for Adidas, Questrade and Patron shows the spectrum of their worlds and themes.
In a joint statement, Mindcastle shared, “Farm League’s work has an energy and dynamism to it where it’s not only defined by a strong visual style, but it also captivates your heart. We love the passion and mindset that the Farm League team brings to each project, including their drive to infuse a creative-first ethos into each project. We are incredibly excited to dig in together to continue expanding our roots of memorable and dynamic narratives.”
Tim Lynch (TL), Farm League Founder and EP, commented, “Mindcastle’s passion for telling big, crafted stories struck me immediately. They create worlds that are visually intriguing and grounded in humanistic performances, exactly the balance we seek at Farm League. We can’t wait to see where their vision can go... Read More