Mel Gragido has returned to The Joneses as exec producer. He has brought a couple of directors with him, Hans Moland and Johan Skog, and signed several others, Andy Lambert, Riccardo Sai and Josh Forbes….Director Sasha Levinson, who continues to make Lost Highway Films her U.S. roost, has secured her first Canadian representation, joining the roster of Holiday Films. Levinson began her directorial career in 2001 with a music video for Cake’s song “Short Skirt, Long Jacket”, which was nominated for an MTV award. From there, Levinson moved on to direct high profile music videos for artists like Michelle Williams, Play and Jessica Simpson with a long form project for Target, which led her into the commercial arena. Since then, Levinson has directed spots for Target, Diet Coke, Payless, The Home Depot, JCPenney and KSWISS. Holiday Films was launched in June 2008 by executive producers Derek Sewell and Josefina Nadurata….
Directing Duo Mindcastle Joins Farm League For Commercials and Branded Content
Film company and certified B Corporation Farm League has added directing duo Mindcastle--consisting of Casey Warren and Danielle Krieger--to its roster for U.S. representation spanning commercials and branded content.
Mindcastle has spent a decade building a body of work that takes viewers from energetic anthemic sports campaigns to emotional narrative stories to big worlds layered with CGI and VFX. The common link through each genre is their crafted, highly cinematic visual language and grounded performances from believable heroes.
After developing their cinematic eye through photography, they first began directing when ESPN approached them to create a piece from the NFL draft. This snowballed into travel across the globe for numerous films, commercials and TV shows, and collaborations with talent including Derek Jeter, Floyd Mayweather, and Guillermo del Toro. Mindcastle’s work for Adidas, Questrade and Patron shows the spectrum of their worlds and themes.
In a joint statement, Mindcastle shared, “Farm League’s work has an energy and dynamism to it where it’s not only defined by a strong visual style, but it also captivates your heart. We love the passion and mindset that the Farm League team brings to each project, including their drive to infuse a creative-first ethos into each project. We are incredibly excited to dig in together to continue expanding our roots of memorable and dynamic narratives.”
Tim Lynch (TL), Farm League Founder and EP, commented, “Mindcastle’s passion for telling big, crafted stories struck me immediately. They create worlds that are visually intriguing and grounded in humanistic performances, exactly the balance we seek at Farm League. We can’t wait to see where their vision can go... Read More