Norwegian commercial director Anniken Lien has signed with The Joneses for exclusive U.S. representation in commercials. Her credits include work for such brands as Volkswagen, Nivea, Kraft, L'Oreal, Nestle and Lego in association with agencies and production companies across Europe….Culver City/Vancouver-based visual effects house Zoic Studios has promoted VFX talent Levi Ahmu to creative director. The move comes on the heels of Ahmu's visually inventive, Zoic-produced :15, “Show Us Your Skin,” for Dove out of David Brown Entertainment, featuring inspired mosaic imagery. Ahmu served as both creative director and live-action director on the Dove spot….Blythe Dalton has been promoted from sr. producer to head of production at MassMarket, overseeing all projects run in-house for the West Coast office….Sam Helfer has joined the New York office of Erwin Penland as a broadcast producer. She previously worked for Deutsch, N.Y., as a content producer for a variety of international clients such as Microsoft, Milk, DIRECTV and Tylenol….Joanna “Joey” Cade has joined Element X Creative, Dallas, as executive producer of VFX. She comes from Reel FX Entertainment and has been a freelance commercial, film and VFX producer….Splice Here, Minneapolis, has added colorist Alexis Van Hurkman…
Directing Duo Mindcastle Joins Farm League For Commercials and Branded Content
Film company and certified B Corporation Farm League has added directing duo Mindcastle--consisting of Casey Warren and Danielle Krieger--to its roster for U.S. representation spanning commercials and branded content.
Mindcastle has spent a decade building a body of work that takes viewers from energetic anthemic sports campaigns to emotional narrative stories to big worlds layered with CGI and VFX. The common link through each genre is their crafted, highly cinematic visual language and grounded performances from believable heroes.
After developing their cinematic eye through photography, they first began directing when ESPN approached them to create a piece from the NFL draft. This snowballed into travel across the globe for numerous films, commercials and TV shows, and collaborations with talent including Derek Jeter, Floyd Mayweather, and Guillermo del Toro. Mindcastle’s work for Adidas, Questrade and Patron shows the spectrum of their worlds and themes.
In a joint statement, Mindcastle shared, “Farm League’s work has an energy and dynamism to it where it’s not only defined by a strong visual style, but it also captivates your heart. We love the passion and mindset that the Farm League team brings to each project, including their drive to infuse a creative-first ethos into each project. We are incredibly excited to dig in together to continue expanding our roots of memorable and dynamic narratives.”
Tim Lynch (TL), Farm League Founder and EP, commented, “Mindcastle’s passion for telling big, crafted stories struck me immediately. They create worlds that are visually intriguing and grounded in humanistic performances, exactly the balance we seek at Farm League. We can’t wait to see where their vision can go... Read More