B-Reel has hired Alex Jenkins as its creative director in the U.K. With an extensive career working creatively for clients including Doritos, Carphone Warehouse, Virgin, Gotmilk? and Coca Cola, Jenkins brings 10 years of experience in digital production and branding to B-Reel. While collaborating with the creative production teams of unit9 and London Studio’s Attik UK, Jenkins has received many awards such as a Cannes Silver Design Lion and a One Show Interactive Gold Award. He is a three-time Webby Award winner….International production company atSwim has fortified its stateside operations, securing executive producer Melissa Levins for its New York office. Levins most recently worked in a dual role as VP of media services and executive producer of Kipany Pictures, a commercial, television and film production company, which she launched. Levins acted as a managerial arm and head of new business development and was directly responsible for acquiring an extensive mix of new clients including Motts, Rite Aid Pharmacy, Pure&Natural, Coty INC, Softlips, Wet n Wild, Snickers Marathon Bars, Bayer, and Novartis. She also personally oversaw the production and post of over 100 film, commercial, corporate and music video productions as well as print and web-based projects….Paul Geffre has returned to Hollywood post facility Light Iron, joining fellow post producers Des Carey and Katie Fellion. Geffre will lead the company’s efforts to grow its episodic TV department. He comes to Light Iron from Stereo D (Deluxe 3D) where he was a stereoscopic producer. There he led the stereoscopic 3D conversion for multiple studio features including Abraham Lincoln: Vampire Hunter, Thor and The Green Hornet….
Directing Duo Mindcastle Joins Farm League For Commercials and Branded Content
Film company and certified B Corporation Farm League has added directing duo Mindcastle--consisting of Casey Warren and Danielle Krieger--to its roster for U.S. representation spanning commercials and branded content.
Mindcastle has spent a decade building a body of work that takes viewers from energetic anthemic sports campaigns to emotional narrative stories to big worlds layered with CGI and VFX. The common link through each genre is their crafted, highly cinematic visual language and grounded performances from believable heroes.
After developing their cinematic eye through photography, they first began directing when ESPN approached them to create a piece from the NFL draft. This snowballed into travel across the globe for numerous films, commercials and TV shows, and collaborations with talent including Derek Jeter, Floyd Mayweather, and Guillermo del Toro. Mindcastle’s work for Adidas, Questrade and Patron shows the spectrum of their worlds and themes.
In a joint statement, Mindcastle shared, “Farm League’s work has an energy and dynamism to it where it’s not only defined by a strong visual style, but it also captivates your heart. We love the passion and mindset that the Farm League team brings to each project, including their drive to infuse a creative-first ethos into each project. We are incredibly excited to dig in together to continue expanding our roots of memorable and dynamic narratives.”
Tim Lynch (TL), Farm League Founder and EP, commented, “Mindcastle’s passion for telling big, crafted stories struck me immediately. They create worlds that are visually intriguing and grounded in humanistic performances, exactly the balance we seek at Farm League. We can’t wait to see where their vision can go... Read More