Steve Liu has joined Tribal DDB New York as digital strategy director, SEO (search engine optimization). Most recently, Liu was director of SEO at New York-based startup Yodle. Prior to this, he served as director of Web customer experience for 1-800-Flowers.com, where he established and built their SEO program into a leader in online retail. Liu has also held product management positions at AT&T and Merrill Lynch…The Vitec Group, an international provider of products and services for the broadcast, photographic, and MAG (military, aerospace and government) markets, has acquired the UK based company, Camera Corps Ltd., a leading supplier of speciality remote cameras and remote tracking systems, camera support systems and full service facilities to broadcasters of international and regional events. Camera Corps’ extensive range of speciality equipment includes high-level cranes, HD and SD motorized tracking cameras, underwater cameras, bullseye-mounted archery target cameras and fire-proofed high-temperature cameras. Camera Corps will operate within the Vitec Videocom division. Vitec Group brand Bexel, a company that rents and sells high quality broadcast equipment, will also work alongside Camera Corps Ltd. Bexel will incorporate Camera Corps key products such as the small, flexible robotic cameras, into its rental range to enhance its existing rental portfolio for broadcast….
Directing Duo Mindcastle Joins Farm League For Commercials and Branded Content
Film company and certified B Corporation Farm League has added directing duo Mindcastle--consisting of Casey Warren and Danielle Krieger--to its roster for U.S. representation spanning commercials and branded content.
Mindcastle has spent a decade building a body of work that takes viewers from energetic anthemic sports campaigns to emotional narrative stories to big worlds layered with CGI and VFX. The common link through each genre is their crafted, highly cinematic visual language and grounded performances from believable heroes.
After developing their cinematic eye through photography, they first began directing when ESPN approached them to create a piece from the NFL draft. This snowballed into travel across the globe for numerous films, commercials and TV shows, and collaborations with talent including Derek Jeter, Floyd Mayweather, and Guillermo del Toro. Mindcastle’s work for Adidas, Questrade and Patron shows the spectrum of their worlds and themes.
In a joint statement, Mindcastle shared, “Farm League’s work has an energy and dynamism to it where it’s not only defined by a strong visual style, but it also captivates your heart. We love the passion and mindset that the Farm League team brings to each project, including their drive to infuse a creative-first ethos into each project. We are incredibly excited to dig in together to continue expanding our roots of memorable and dynamic narratives.”
Tim Lynch (TL), Farm League Founder and EP, commented, “Mindcastle’s passion for telling big, crafted stories struck me immediately. They create worlds that are visually intriguing and grounded in humanistic performances, exactly the balance we seek at Farm League. We can’t wait to see where their vision can go... Read More