Washington Square Films has signed director Michael McCourt for exclusive representation in commercials and content. He has already wrapped four campaigns for his new roost….XYZ has signed director Mat Landour for representation in the U.S. and Australia. Landour’s spot credits span such clients as Coca-Cola, Royal Bank of Canada, TNT and the International Olympic Committee. He has collaborated with Wieden+Kennedy, Y&R, Sapient and Cole & Weber, among other agencies….Audio post mixer Rob DiFondi has returned to Sound Lounge after three years at audioEngine. DiFondi originally joined New York-based Sound Lounge as an intern upon graduating from SUNY Fredonia, where he earned a B.S. in Sound Recording Technology. He became a mixer in 2002, where he worked with several leading brands and agencies such as Crispin Porter Bogusky, Anomaly, Google Creative Labs, McGarry Bowen, Modernista!, Nicebigbrain, BBH, Saatchi & Saatchi and Hill Holiday….Digital creative studio Struck has hired Jennifer Hughes as director of strategic planning, a newly created position at the shop. Most recently Hughes was with 3M and earlier spent nearly 10 years in strategy and account planning with McCann Erickson and MRM worldwide….
Directing Duo Mindcastle Joins Farm League For Commercials and Branded Content
Film company and certified B Corporation Farm League has added directing duo Mindcastle--consisting of Casey Warren and Danielle Krieger--to its roster for U.S. representation spanning commercials and branded content.
Mindcastle has spent a decade building a body of work that takes viewers from energetic anthemic sports campaigns to emotional narrative stories to big worlds layered with CGI and VFX. The common link through each genre is their crafted, highly cinematic visual language and grounded performances from believable heroes.
After developing their cinematic eye through photography, they first began directing when ESPN approached them to create a piece from the NFL draft. This snowballed into travel across the globe for numerous films, commercials and TV shows, and collaborations with talent including Derek Jeter, Floyd Mayweather, and Guillermo del Toro. Mindcastle’s work for Adidas, Questrade and Patron shows the spectrum of their worlds and themes.
In a joint statement, Mindcastle shared, “Farm League’s work has an energy and dynamism to it where it’s not only defined by a strong visual style, but it also captivates your heart. We love the passion and mindset that the Farm League team brings to each project, including their drive to infuse a creative-first ethos into each project. We are incredibly excited to dig in together to continue expanding our roots of memorable and dynamic narratives.”
Tim Lynch (TL), Farm League Founder and EP, commented, “Mindcastle’s passion for telling big, crafted stories struck me immediately. They create worlds that are visually intriguing and grounded in humanistic performances, exactly the balance we seek at Farm League. We can’t wait to see where their vision can go... Read More